Our Opportunity: 

Chewy is seeking a customer-centric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role, you will manage a team to develop and implement full-funnel marketing strategies that drive customer acquisition, engagement, and retention across our portfolio of Healthcare Services, including Insurance and Virtual Care Services. 

This is a high-impact leadership role that blends strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust. 

What You’ll Do: 

• Lead a team to develop and implement customer acquisition and retention strategies across Chewy’s Healthcare Services portfolio, including Insurance and Virtual Care Services. 
• Handle the healthcare marketing budget and lead cross-functional partners, including Media and Performance Marketing, to optimize spend and improve ROI. 
• Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels. 
• Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy. 
• Partner with product, category management, brand, creative, CRM, analytics, and legal/compliance teams to drive effective cross-functional execution. 
• Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership. 
• Define and track success metrics, uncover insights, and continually refine campaign strategies based on results. 
• Ensure all marketing initiatives align with regulatory and healthcare compliance requirements. 
• Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency. 
• Conduct robust post-mortems to identify takeaways and fuel continuous improvement. 

What You’ll Need: 

• 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries. 
• Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention. 
• Strong leadership skills with experience in building and mentoring teams. 
• Deep experience in customer lifecycle marketing, campaign execution, and performance optimization. 
• Product marketing experience preferred, particularly in go-to-market execution, messaging, and positioning. 
• Strong analytical abilities with a data-first approach to decision-making. 
• Excellent communication and storytelling abilities. You can distill complex topics into simple, compelling narratives. 
• High degree of ownership, adaptability, and drive in fast-paced environments. 
• Bachelor’s degree in marketing or similar areas required. Master’s in business administration (MBA) preferred. 

 #LI-Hybrid

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

If you have a question regarding your application, please contact HR@chewy.com.

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