As the Associate of Google Led Growth, North America, you will be at the forefront of managing and optimizing paid search accounts for Factor Canada Paid Search accounts. You will work closely with the team that leads the strategic planning to handle campaign execution with internal/external teams. You will also leverage analytics to make data-driven decisions and optimize a substantial marketing budget to meet company objectives.

You will…

• Serve as the primary point of contact for internal and external teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Shopping, and App Install)
• Assist in strategically planning, executing, and optimizing paid search campaigns
• Align campaign performance with business goals on a daily level, focusing on activation, retention, and reactivation metrics.
• Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
• Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.— (targeting, optimization, creative direction, etc.)
• Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.

You are…

• Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search, Display, YouTube, PMAX, Shopping, and App Install)
• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) and the ability to use data to drive daily performance optimizations.
•  Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
• Comfortable working with large data sets, skilled in Excel / Google Sheets
• Detail-oriented, able to find efficiencies and opportunities across multiple data sources
• Familiar with the fast-paced, demanding, and analytical environment
• A positive mindset towards challenges and new opportunities

At a minimum, you have...

• A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
• 3-4+ yearsof experience in Paid Search, either from an agency or client-side role
• Knowledge of Paid Search bidding, targeting, and optimization.
• Familiarity with tag management & app tracking setup and troubleshooting <is a plus>.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Google and Bing Ads certified

You'll get...

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.