Role: B2B Copywriter 

Location:London, England, United Kingdom (Hybrid 1/2 days onsite)

A LITTLE BIT ABOUT THE ROLE: 

We are looking for a copywriter who is passionate about nailing every brief to join our in-house studio for our client, who is a global leader in premium drinks and owns/operates some of the world’s best-known and respected spirits, beer and non-alcoholic brands.

We need someone who can craft website copy that informs, inspires and serves the needs of independent business owners/operators for the client. As with any traditional Copywriter role, a keen eye for grammar and clean formatting is paramount, as well as the ability to proof-read both your own and others’ work. You will have strong presentations skill and must be happy to present both internally and externally to clients. This is where you can bring to life your thoughts and ideas concisely. 

At Oliver, we build agency teams to work in-house in partnership with brands. This role will be sitting within the digital and social team we’ve created and works with a range of global-level clients and local markets around the world. We work within a hybrid set-up, which includes being present at the OLIVER office in Rosebery Avenue one day and the client office one day, at minimum.

KEY RESPONSIBILITIES: 

• Answer a variety of briefs (primarily web and CRM) with impactful copy.
• Write original, engaging, educational and brand-aligned copy for client’s website, including category led articles, product descriptions, brand campaigns & activation articles, marketing tools and training guides.
• Experience with conducting thorough research to understand customer behavior, industry and category trends, and competitor activity to craft relevant articles for customers.
• Ability to read and interpret data to formulate relevant insights and using that to craft compelling category content centered around trends, marketing tools to support businesses, increasing sales, stocking relevant products, and/or encouraging behaviour change.
• Brainstorm visual and copy ideas in collaboration with a Digital Designer, Strategist and UX Designer to ensure your copy integrates with the overall website experience.
• Stay up to date on web copy best practices, including SEO and accessibility requirements.
• Act as a guardian of the tone of voice of your brand; working closely with the team to ensure consistency and accuracy.
• Work as part of a team that supports global and regional clients in creating and delivering outstanding digital products and websites that drive our brand reputation and deliver business results.
• Presenting your work confidently internally and to clients. 

WHAT GOOD LOOKS LIKE: 

• 5-7 years of copywriting experience working in a digital agency or marketing team.
• Experience working with beverage/spirits brands, retail/FMCG brands or luxury brands in the B2B space
• Experience in writing category trends and educational content for businesses
• Keeping an eye on the latest trends in the category and implementing them as best copywriting practices
• A passion for helping businesses and organisations shape and tell the right stories – ones that drive business and brand impact, hold attention, and inspire action among customer audiences and stakeholders.
• Creating high-quality content with little supervision and minimum revisions
• Experience working with data and using it to write impactful copy for the website
• A team player who possesses the ability to build strong and effective working relationships.
• The ability to craft copy across all media; adapting your writing style to different creative outputs.
• Are self-motivated, proactive and collaborative with a positive attitude and great communication skills.
• Write copy that is inclusive and easy to understand by everyone

A LITTLE BIT ABOUT US: 

Many companies talk about having a unique and thriving business model. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018  https://ig.ft.com/ft-1000/2018/ 

What OLIVER does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client’s organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution.  Established in 2004, our model is now driven by over 4000 people, working across more than  200 in-house agencies globally.  

This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in! 

OTHER INFO TO KNOW: 

If you want to check that we are real people - please visit our Instagram. 

OUR VALUES AND HOW TO LIVE THEM: 

Ambition – you look for opportunities to deliver greater value to those around you  

Imagination – you identify a range of solutions to problems 

Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations Inspiration – you lead by example and encourage others to do the same Learning - you have excellent listening skills that helps you to learn from our clients and those around you.  

Results – you accept responsibility for your actions 

We recognise that some diverse groups are underrepresented within our industry and would welcome people from all backgrounds to apply. If you need us to make any adjustments to make your application process easier, please let us know by emailing supertalent@oliver.agency 

Follow us on  Instagram oliver.talent

Job Id: 9066

#LI-TM1 #LI-Hybrid

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.