Comms Strategist
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Comms Strategist
Location:Hybrid / Bracknell, England, United Kingdom (onsite 1 day per week / per month)
ROLE MISSION
Working in partnership with our client, the Strategist will serve as a strategic partner to client stakeholders, understanding and clarifying their needs and challenges, as well as collaborating with our creative team to develop effective marketing strategies and content that address these demands.
WHAT YOU WILL BE DOING IN YOUR ROLE
- Liaising with client stakeholders across different business units and markets, to understand their needs and challenges, and helping to shape briefs for a range of B2B marketing outputs (including eCommerce, sales collateral, brochures, event activations, and video content)
- Conducting desk research, competitor analysis, and comms/content audits to gain a deeper understanding of different products, markets, and audiences
- Advising clients and internal teams on effective communication approaches, providing an informed point of view on appropriate channels, targeting and messaging to meet the client’s objectives
- Translating client needs and requirements into clear, succinct briefs for the creative team, providing them with the relevant information and inspiration they need
- Working closely with the creative team to develop creative ideas and executions that deliver on the strategy and creative brief
- Supporting the annual planning process by bringing strategic rigour, best practice and external inspiration
- Collaborating with counterparts in other regions to develop a global view on best practice
- Driving continual improvement of via user feedback, research and data analytics
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- Proven experience (5+ years) in planning and executing marketing and communications activities, preferably in the B2B space
- Solid understanding of the B2B marketing environment and channel landscape
- A clear understanding of the communications planning and creative process, likely gained from time spent in an agency or through close collaboration with agencies
- Ability to think creatively and generate ideas as part of integrated communication strategies and plans
- Proficiency in understanding and navigating complex organisations with a wide range of products and customers
- Comfortable liaising directly with clients as well as with creative teams
- Confident taking a big picture view on business issues, wider implications and long-term impact, as well as working on executional briefs
- Strong organisation and communication skills, with an ability to manage multiple projects simultaneously
Job Id: 10118
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ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
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OUR VALUES
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.