Consumer Research & Data Analyst
Why Mintel?
We are the world's leading market intelligence agency, and technology underpins our success. We help our clients understand consumers and consumer markets, and we aspire to provide the market intelligence behind every great business decision. Our technology allows us to deliver data, insights, and opinions in a compelling way to our colleagues and clients across the globe
The Role
We are looking for a graduate of psychology, the social sciences or similar disciplines to join Mintel’s Consumer Research & Data Analytics team in London. The role will suit someone at entry level who already has good knowledge of designing surveys, using R (or similar statistical software) and providing analysis of data. You will be working as part of a global team that provides a first class level of quantitative consumer analysis and insight to the annual schedule of Mintel’s consumer reports within the food & drink, leisure, media and technology, retail, finance and beauty sectors.
This role will require working closely with one or more of Mintel’s in-house analyst teams managing their research projects from questionnaire design through fieldwork and data analysis.
Responsibilities
Designing quantitative consumer surveys: Working with report analysts to design insightful consumer questionnaires to meet research objectives.
Managing supplier relationships: Liaising daily with internal and external suppliers ensuring research is conducted on budget and to schedule.
Analysing data: Using common survey analysis techniques such as segmentation, correspondence mapping and key driver analysis.
Working with other Mintel teams: Providing expertise in consumer research and offering statistical support in analysing survey data.
Maintaining internal databases: Gathering market data through secondary research.
Who we are looking for
The successful candidate will have:
- A Bachelor’s or Master’s degree in psychology, the social sciences or similar disciplines
- Experience of designing and analysing quantitative questionnaires and data
- Knowledge of R (or similar statistical software)
- Knowledge of/interest in qualitative research techniques
- Great organisational/time management skills
- The ability to communicate difficult concepts in a clear, straightforward way
- Some experience with secondary data sources, such as industry or government data
- A high degree of numeracy
- Fluency in spoken and written English
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