About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

About the team

We’re a small, fast-moving performance creative pod supporting Harry’s and Flamingo at the intersection of growth, data, and storytelling. We turn data into ad creative that the business can scale. Our core crew includes a Creative Director, Senior Creative Producer, and Senior Designer—and we’re adding a Creative Strategist who will own the data → insight → brief pipeline. We value clarity over polish, learning velocity, and persona-based experimentation. Think of this role as the team’s messaging brain, translating trends and performance into sharp briefs, actionable feedback, and repeatable wins.

About the role

This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy.

You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions. You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs. We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus.  You can prototype (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction.

What you will accomplish

• Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps.
• Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities.
• Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure).
• Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments.
• Author performance‑informed briefs (hypothesis, success metric, references); brief throughput and quality are core KPIs.
• Partner with creators via platforms; give clear, respectful direction and feedback; minimal outreach/negotiation.
• Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners.
• Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency.
• Ensure claims compliance with approved language; collaborate with Brand/Legal as needed.

This should describe you

• Strategy & data synthesis: You can open a creative analytics report (e.g., Motion) or a Google Sheet, find patterns, and turn them into testable concepts mapped to persona, messaging territory, or funnel stage.
• Consumer psychology & persuasion: You apply heuristics (loss aversion, social proof, authority, scarcity) and JTBD thinking to shape messaging and tests.
• Copy systems & messaging: Fluent in AIDA, PASDA (and adjacent DR frameworks). You build hooks, angles, claims and CTAs; you edit ruthlessly for clarity
• Platform & trend fluency: You track Meta, TikTok, YouTube/Shorts, CTV trends and translate them into formats/journeys that fit each persona and funnel stage.
• Performance fluency: CPA‑first; you read hook rate, CTR, CVR, CPC, ROAS and connect movements to creative levers. Comfortable in Looker and aware of how MMM informs decisions in an omnichannel business.
• Briefing & direction: Collaborate with CD to reverse‑engineer what’s working (in‑market and in our library), extract the underlying message/structure, and translate it into crisp, hypothesis‑led creative briefs for editors/creators.
• Operational excellence & AI: You use AI tools to 10× research and first‑pass copy; run a weekly rhythm (reporting → hypotheses → briefs → reviews → recap); communicate with precision and urgency.
• Nice to have (maker‑lite): Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives. 

 Here's who you'll work with

• Reporting to: Creative Director, Growth Marketing
• Team: Growth Marketing — Creative Strategy (supporting Harry’s & Flamingo)
• Cross‑functional partners: Growth/Media, Analytics, Customer Insights & CX, Brand, Creative Production,and Influencer/Creator Partnerships

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $91,600-$114,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.