Excellent opportunity to join Betsson Group as our new full time CRM Coordinator - Sportsbook Retention.

In this role, you'll be part of a team that is accountable for the successful end-to-end delivery of below the line (BTL) Sportsbook retention campaigns and communications across a variety of the group’s brands and markets. As a CRM Coordinator, you will actively support the daily operations of the CRM Sportsbook Retention team, contributing to initiatives that drive customer engagement and loyalty.

You will definitely be busy! Here is a taste of what you will be involved with:

• Support the CRM Managers with the creation of customer emails for below the line (BTL) Sportsbook retention campaigns across a variety of brands, markets and languages.
• Collaborate with copywriters to ensure email content is compelling, on-brand, compliant and localised.
• Implement dynamic content, personalisation, and interactive elements within the email to enhance user experience and engagement.
• Test emails for compatibility across different email clients to ensure consistent rendering and performance.
• Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, to assess the effectiveness of emails.
• Regularly review competitor campaigns to ensure that Betsson Group remains competitive in the email marketing space.
• Use JIRA to effectively participate in managing CRM projects and communicate with all teams and relevant stakeholders involved.
• Assist with the day-to-day operational tasks. These tasks may involve creating landing pages, configuring player rewards and Price Boosts, uploading banners and content to the website, as well as requesting and coordinating design, content creation, and localisation.

• A minimum of one year of experience in the iGaming industry or relevant experience related to the role.
• Ability to understand and follow detailed technical instructions.
• Genuine interest in sports and sports betting.
• Good project management skills, enabling you to handle multiple campaigns and tasks concurrently.
• Experience working in Jira.
• Proficiency in Spanish, Portuguese, Greek, Latvian, or one of the Scandinavian languages is a significant plus.

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.

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