Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

About the Role: As the Director of Customer Marketing at Culture Amp, you will take a strategic leadership role in shaping and executing our customer marketing vision. You will lead initiatives that enhance customer advocacy, drive expansion, and boost retention across our global customer base. This role requires a seasoned customer marketing leader with deep experience in SaaS customer marketing. This is a critical role where you’ll work cross-functionally with regional and global marketing, with customer experience, sales, and product teams to create and execute impactful customer-centric campaigns. This position can be performed from our San Francisco or Chicago hubs 

Strategic Leadership 

• Develop and lead the overarching customer marketing strategy, ensuring alignment with Culture Amp’s business objectives and growth goals. 
• Drive cross-functional collaboration with product, customer success, sales, and operations to ensure a unified approach to customer experience and success.

Customer Expansion

• Oversee the development of advanced segmentation (ABM) strategies to target expansion opportunities within the customer base. 
• Create and lead high-impact marketing campaigns designed to increase product adoption, cross-sell, and upsell across diverse customer segments. - Leverage customer insights and data analytics to refine messaging and campaigns, maximizing their relevance and effectiveness.

Customer Retention

• Lead the design and execution of proactive customer retention programs aimed at minimizing churn and maximizing customer lifetime value.
• Implement advanced predictive analytics to identify at-risk customers and develop tailored engagement strategies to re-engage them. - Collaborate with the customer success team to refine and enhance the customer journey, ensuring a seamless and value-driven experience from onboarding through renewal. 

Customer Advocacy

• Develop and lead customer advocacy programs that turn satisfied customers into brand ambassadors.
• Build and nurture a community of customer advocates through initiatives like case studies, testimonials, user groups, and customer advisory boards. - Work closely with the customer success and product teams to identify and engage key customer advocates for speaking opportunities, webinars, and events.

Content and Communication

• Guide the creation of content that supports every stage of the customer lifecycle, from onboarding to advocacy.
• Oversee the development of customer communication strategies, ensuring timely and effective dissemination of key updates, product launches, and success stories. - Ensure that all customer-facing content aligns with Culture Amp’s brand voice and values.

Measurement and Reporting

• Define and track key performance indicators (KPIs) related to customer advocacy, expansion, and retention.
• Provide regular reporting and insights to senior leadership on the impact of customer marketing initiatives. - Continuously refine strategies based on performance metrics, customer feedback, and market trends.

Team Leadership

• Build, mentor, and lead a high-performing customer marketing team, fostering a culture of innovation, collaboration, and accountability.
• Develop talent within the team, providing opportunities for professional growth and ensuring that team members have the skills and resources needed to excel. 

Skills and Qualifications: 

• 10+ years of customer marketing or similar experience, preferably in a SaaS environment. Global experience in APAC (Australia), EMEA, and North America is required.
• Proven success in leading large-scale customer advocacy, retention, and expansion programs, with a strong track record of driving measurable business outcomes.
• Deep understanding of SaaS customer and product data to identify the optimal paths for engagement and adoption. - Exceptional communication and interpersonal skills, with the ability to influence and inspire internal and external stakeholders.
• Demonstrated ability to build and nurture enduring relationships with enterprise customers, from HR practitioners to c-suite leadership/executives, globally.
• Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and achieve a shared path forward to a defined vision.
• Results-oriented. Prioritize, plan, coordinate, track, and evaluate projects, programs, and processes with a strong emphasis on tracking and delivering business goals.
• Experience with marketing automation platforms, customer relationship management systems, and analytics tools (SFDC, Hubspot, 6Sense, BI platforms like Looker). 
• Strategic thinker with the ability to influence and drive cross-functional initiatives
• Strong leadership skills with experience building and managing teams.
• Deep analytical mindset with experience in measuring impact across channels and multivariate testing
• Passionate about customer success and committed to building long-term relationships. 

We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. 

In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

• Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
• Programs, coaching, and budgets to help you thrive personally and professionally
• Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
• Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
• Team budgets dedicated to team building activities and connection
• Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
• Extended year-end breaks: An extended refresh period at the end of year
• Excellent parental leave and in work support program available from day 1 of joining Culture Amp
• 5 Social Impact Days a year to make a positive impact on the community outside of work
• MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
• Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it. 

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.