Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: August 30, 2024Anticipated Posting Close Date*: September 30, 2024 

*Job posting may close early due to the volume of applicants.

The Director of Digital & Web Strategy will lead the charge in developing and executing innovative digital strategies to increase website traffic, enhance user engagement, and maximize conversion rates. This role is critical in shaping the digital presence of our brand, ensuring our web experiences are engaging, intuitive, and drive results. The ideal candidate is a creative thinker with a deep understanding of digital marketing, analytics, and user experience, and is passionate about leveraging data-driven insights to fuel growth. We have an increased emphasis on using PLG and e-commerce practices to drive revenue.

What You'll Do

• Develop and Execute Digital Strategy: Lead the creation and implementation of a comprehensive digital strategy focused on our ICP and key personas to increase website traffic and improve user engagement across all digital touchpoints
• Optimize Web Experience: Oversee the design and optimization of the company website and digital platforms, ensuring a seamless, user-friendly experience that drives conversions and customer satisfaction
• Data-Driven Decision Making: Utilize analytics tools and performance data to continually assess the effectiveness of digital strategies, identifying opportunities for improvement and optimization. Set KPIs, track progress, and report on performance, providing actionable insights and recommendations for future improvements
• Conversion Rate Optimization (CRO): Develop and implement strategies to maximize conversion rates, leveraging A/B testing, personalization, user journey mapping, and other optimization techniques
• SEO and Content Strategy: Collaborate with the SEO team and content creators to enhance organic search performance and ensure that web content is aligned with digital marketing goals
• Cross-Functional Collaboration: Work closely with field and growth marketing and all functions in marketing, product, and sales teams to align digital strategies with overall business objectives and ensure a cohesive brand experience
• Innovation and Trends: Stay current on digital marketing trends, emerging technologies, and best practices to continuously innovate and improve the digital strategy

What We're Looking For 

• Bachelor’s degree in Marketing, Business, Digital Media, Creative Design or a related field
• 10+ years of experience in digital marketing, web strategy, and user experience, with a proven track record of increasing website traffic and conversion rates
• Strong understanding of digital marketing channels, including SEO, SEM, content marketing, social media, email nurture, and paid advertising
• Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and conversion rate optimization techniques
• Demonstrated ability to develop and execute innovative digital strategies that drive growth and meet business objectives
• Experience with A/B testing, user journey mapping, and other user experience optimization methods
• Excellent analytical skills, with the ability to translate data into actionable insights
• Strong leadership and team management skills, with experience in building and leading high-performing teams
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization
• Highly creative, innovative, and results-oriented mindset
• Experience working with SaaS companies who target developers and technical audience is a big plus

Work Hours

• This position will require you to be available during core business hours working on West Coast time zone, with flexibility to meet with Global colleagues across Central, East Coast, as well as Europe and Asia Pacific.

Work Location & Travel Requirements 

This position is open to the following office location:

• San Francisco, CA - this role will be hybrid working out of the SF office 2-3 days/week 

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. The Marketing team works from the SF office two or more days per week, usually on Tue, Wed, or Thurs.

This position may require occasional travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary

The estimated salary range for this position is $181,220 to $ 226,520.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings? 

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2024, we offer 10 paid local holidays, 11 paid company wellness days. 

Why Fastly?

• We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

• We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand. 

• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

• We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901. 

Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy. Please see our privacy notice for job applicants.