At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.   When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

 

Director of Global Digital Media

  Why We Have This Role   As Qualtrics continues to expand globally, we need a strategic leader who can orchestrate our digital media investments while serving as a critical connector across our marketing ecosystem. This role will bridge paid media, content, creative, and digital experience teams to deliver cohesive customer experiences that drive growth. You'll be responsible for scaling our digital presence and accelerating growth across regions, while ensuring our media investments work in harmony with our broader marketing initiatives.   In this position, you'll solve complex challenges that span traditional marketing silos: How do we create seamless customer journeys from first ad impression to final conversion? How do we optimize the interplay between paid media and organic content? How do we ensure our creative assets perform across different channels and regions? Your success will depend not just on media expertise, but on your ability to collaborate across teams and align diverse stakeholders around common goals.   This transformation-focused role will help Qualtrics reshape how we approach digital marketing, moving from channel-specific thinking to integrated, customer-centric strategies that drive meaningful business impact. How You’ll Find Success

• Build and lead high-performing digital media teams across EMEA, APAC, and Americas
• Drive cohesive global strategy while respecting regional nuances
• Foster strong partnerships across integrated marketing, creative, content, and digital experience teams
• Establish scalable processes and best practices for global digital media operations
• Create strong partnerships with regional marketing leaders and external partners
• Demonstrate clear ROI and business impact through data-driven decision making
• Balance global consistency with local market needs

How You’ll Grow

• Build strong relationships across marketing disciplines to create integrated, high-impact campaigns
• Lead strategic initiatives that directly impact company growth
• Develop expertise in emerging digital channels and technologies
• Build global leadership and cross-cultural communication skills
• Access to professional development resources and learning opportunities
• Mentorship from senior marketing leaders
• Opportunity to shape the future of digital media at a category-defining company

Things You’ll Do

• Lead global media planning and budget allocation ($20M+) across digital channels
• Develop comprehensive digital strategies across paid search, programmatic display, social media, and emerging channels
• Establish measurement frameworks and optimization strategies across regions
• Guide development of culturally relevant ad creative and messaging
• Manage relationships with global media partners, agencies, and vendors
• Collaborate with integrated marketing teams to ensure digital media strategies align with broader marketing campaigns and initiatives
• Partner with creative and content teams to optimize ad creative performance and content distribution
• Work closely with digital experience teams to ensure seamless customer journeys from ad engagement to website experience
• Drive strategic alignment between paid media efforts and organic content strategy
• Drive capacity planning and talent development for the global team
• Partner with regional marketing leaders to align with local business objectives
• Ensure compliance with international privacy regulations

What We’re Looking For On Your Resume

• 10+ years of digital media experience, with 7+ years in B2B technology
• Proven success managing global digital advertising budgets ($20M+)
• Proven track record of successful collaboration with integrated marketing, creative, and digital teams
• Experience in orchestrating digital media strategies within broader marketing campaigns
• Strong understanding of content marketing and creative optimization
• Experience leading distributed teams across multiple regions
• Deep expertise in international paid search, programmatic, social, and display advertising
• Strong background in global marketing analytics and attribution modeling
• Bachelor's degree in Marketing, Business, or related field

Nice to Have:

• MBA or relevant advanced degree
• Multiple language proficiency
• Experience with global DSPs and ad tech ecosystem
• International SaaS or enterprise software marketing background
• Digital media certifications
• Experience with international privacy regulations

What You Should Know About This Team

• We're a highly collaborative team that works closely with integrated marketing, creative, content, and digital experience teams
• Our success depends on strong cross-functional partnerships and alignment
• We're a fast-paced, globally distributed team focused on driving Qualtrics' growth
• Our culture values data-driven decision making and innovative thinking
• We believe in the power of integrated marketing approaches
• Regular travel opportunities to connect with regional teams and cross-functional partners

Our Team’s Favorite Perks and Benefits

• Medical, Dental, and Vision coverages as well as generous 401(k) match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• 6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.
• Other parental benefits include fertility coverage of two cycles of fertility assistance, adoption assistance, cloud village daycare within walking distance of Provo office, Milk Stork for shipping breast milk home when you are traveling

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$188,000—$313,500 USD