"This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week."

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024. 

About You:

You are a results-driven marketing leader with a proven track record of success in enterprise B2B marketing. You excel at developing and executing comprehensive marketing strategies that align with sales objectives and drive significant pipeline growth. You are a master of Account-Based Experience, understanding how to create personalized, multi-channel journeys for high-value accounts. You are an adept collaborator, skilled at building strong relationships with sales teams, strategic partners, and internal stakeholders. You thrive in a fast-paced environment, are data-driven in your decision-making, and possess a natural ability to lead and inspire a team.

What skills do I need? 

• 8+ years relevant experience in B2B or SaaS marketing with previous people 
• Proven experience in developing and executing enterprise B2B marketing strategies, with a strong emphasis on Account-Based Marketing/Experience (ABM/ABX).
• Demonstrated success in strategic partner marketing and alliance management, including developing and executing joint GTM plans.
• Expertise in enterprise demand generation, content strategy, and multi-channel campaign orchestration.
• Strong leadership and team management skills with the ability to mentor and develop marketing professionals. Has managed people for 2+ years. 
• Excellent understanding of the enterprise sales cycle and a proven ability to align marketing strategies with sales objectives to drive revenue.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and ABM tools.
• Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing performance.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage budgets and allocate resources effectively.
• Strategic thinker with strong problem-solving capabilities.

Key Responsibilities:

• Develop & Lead Enterprise Marketing Strategy: Spearhead enterprise GTM strategy, market analysis, and budget, focusing on ABX and strategic alliance integration to drive revenue.
• Orchestrate High-Impact ABX Programs: Design, execute, and optimize personalized, multi-channel ABX initiatives for high-value enterprise accounts.
• Drive Strategic Partner Marketing & Alliances: Cultivate and manage strategic partner relationships, developing and executing joint marketing plans and co-marketing campaigns.
• Oversee Enterprise Demand Generation & Content: Direct integrated demand generation and content strategy for enterprise audiences, supporting ABX plays and broad market engagement.
• Lead & Develop Enterprise Marketing Team: Build, mentor, and manage a high-performing team focused on enterprise objectives, ABX, and partner collaboration.
• Ensure Sales Alignment & Revenue Contribution: Collaborate closely with enterprise sales and GTM Ops to prioritize target accounts, provide enablement, and ensure marketing contributes to pipeline and revenue.
• Manage Marketing Technology & Performance Analytics: Oversee the marketing tech stack and use analytics to measure, report on, and optimize ABX, partner, and overall enterprise marketing performance.

Key Collaborators:

• Product Marketing
• Demand Generation
• GTM Ops
• Sales

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations. 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.