Territory Manager – Wales

We’re looking for a Territory Manager to lead and grow our Field Sales operations across Wales. In this role, you will be responsible for overseeing a hybrid sales force composed of both permanent Field Sales Representatives and freelance Field Sales Consultants, ensuring strong performance, motivation, and consistent execution of our commercial strategy.

What you’ll do

• Manage, coach, and support a team of permanent Field Sales Representatives and freelance Field Sales Consultants across Wales.

• Ensure your territory meets and exceeds sales targets through strong leadership, performance tracking, and field accompaniment.

• Build a positive team culture based on collaboration, accountability, and continuous improvement.

• Monitor KPIs and provide regular performance updates, insights, and action plans.

• Work closely with cross-functional teams (Marketing, Operations, Partnerships) to ensure alignment and efficiency.

• Recruit and onboard new team members as needed to support territory growth.

• Drive brand visibility and represent the company across regional events and outreach opportunities.

What we’re looking for

• Proven experience managing field sales teams or commercial teams in a fast-paced environment.

• Strong leadership and communication skills, with the ability to motivate both permanent employees and freelancers.

• Data-driven mindset with the capacity to analyse performance and translate insights into action.

• Strong organisational skills and ability to manage a large territory.

• Based in Wales and willing to travel extensively across the region.

Why you’ll love working with us

• Play a key role in shaping and scaling our commercial presence in Wales.

• Lead a diverse team of sales professionals with autonomy and trust.

• Join a company with a mission to empower small businesses and strengthen local economies.

• Competitive compensation and opportunities for development and growth.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.