External Job Title: Head of Consumer Insights

Location: Boston HQ (US)

Level: L3, Manager

The base pay for this position is $121,000 - $132,000 per year. The base salary offered may vary depending on location, job-related knowledge, skills, and experience. Restricted stock units will be provided as part of the compensation package.

Wayfair is seeking a seasoned leader in consumer research and analytics to shape and scale our global insights practice. This highly visible role sits at the intersection of brand strategy and customer understanding, responsible for delivering qualitative and quantitative insights that fuel decision-making that drive business impact across all of Wayfair’s brands and geographies.

Reporting to the Global Head of Brand & Insights, you’ll set the vision and roadmap for consumer research at Wayfair, leading foundational work on brand tracking, segmentation, concept testing, and category deep dives, while embedding the voice of the customer across the organization. This role partners closely with Marketing, Product, Service, and our cross-functional insights teams (e.g., UX Research, Customer Happiness) to influence decisions at the highest level.

What You’ll Do:

• Lead and scale Wayfair’s consumer insights practice, aligning research priorities to brand, product, and commercial strategies.
• Develop and operationalize an agile, end-to-end research roadmap, balancing foundational studies with fast-turn business needs.
• Build clear intake and prioritization processes, drive research rigor, and identify opportunities to automate and streamline execution.
• Synthesize complex data into compelling narratives that inform decisions and inspire action across all levels of the organization.
• Partner with senior leaders across Brand, Creative, Marketing Channels, Product, and Service to drive clarity and action through insights.
• Manage and grow a high-performing team of analysts and researchers, fostering a culture of curiosity, collaboration, and impact.
• Oversee research vendors and budgets, ensuring quality, efficiency, and smart investment.

Who You’ll Need:

• 6+ years of experience in consumer insights, market research, or behavioral analytics, with a proven track record of influencing strategic decisions at scale.
• 2+ years of people leadership, including hiring, mentoring, and developing high-performing research teams.
• Expertise in both qualitative and quantitative methods, including segmentation, brand tracking, surveys, concept testing, journey mapping, and NPS/satisfaction, plus fluency in social listening, ethnographies, and focus groups.
• Strong analytical fluency and experience working with survey tools (e.g., Qualtrics, SurveyMonkey) and data visualization platforms (e.g., Looker, Looker Studio). Excel proficiency (e.g., pivot tables, vlookup) required; familiarity with SQL or GBQ a plus.
• Ability to synthesize behavioral, attitudinal, and market data into compelling narratives with clear, actionable recommendations that influence stakeholders and drive business impact.
• Creative and resourceful, with a scrappy, solutions-oriented mindset and a deep appreciation for research rigor and methodological accuracy.
• Comfort operating at both strategic and tactical levels, able to set vision while rolling up your sleeves to guide execution and fill gaps as needed.
• Exceptional stakeholder management skills and the ability to collaborate cross-functionally, align competing priorities, and drive clarity from ambiguity.
• Strong business acumen, with an intuitive grasp of how insights connect to brand, product, and commercial outcomes.
• Experience navigating matrixed organizations, building relationships across teams, and embedding customer understanding into decision-making at scale.

Bonus if you have:

• Experience leading insights functions within complex consumer businesses (e.g., retail, digital platforms, services, DTC).
• Background in digital-forward or high-growth organizations.
• Experience integrating research with data science, CRM, or experimentation programs.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.