Integrated Campaign Manager
The marketing team is focused on the intersection across customer, product and go-to-market. The team is responsible for setting and executing a unified marketing plan across segments and routes to market to drive growth, engage prospects and customers, craft effective messaging, and optimize performance across owned and paid marketing channels.
This is a unique opportunity for a devoted marketing professional to craft, lead, build and optimize global, multi-channel campaigns with a focus on Dropbox’s target audience segments and product offerings. You will drive multiple integrated campaigns, based on focused customer personas, that support marketing’s objectives, primarily focused on acquisition and expansion.
The candidate must be proficient in gathering and analyzing customer data and comfortable providing recommendations on how to optimize campaigns to help meet quarterly and annual targets. The candidate will also spearhead the weekly operating rhthym to ensure cross-functional partners and channel owners are executing according to the plan and pacing well against the targets.
Responsibilities- Define, activate, and optimize integrated campaign(s) that are aligned with Dropbox’s GTM strategy and Marketing’s objectives
- In partnership with channel owners, provide recommendations for resource/investments allocations to create and capture demand against target audiences and help maximize marketing ROI
- Align with cross-functional partners and channel owners to prioritize criteria for experimentation, spanning from message testing to channel mix
- Have a keen understanding of how Dropbox’s products come together to address customer needs
- Understand our target audiences, their motivations, and perceptions ensuring messaging and creative assets are optimized to best communicate customer needs.
- Produce the quarter campaign calendar that summarizes key tentpole moments (ex: launch), channels of activation, and marquee assets in market
- In partnership with content strategy and operations, create the bill of materials for each associated integrated campaign (aka campaign-in-box) to support activation for channel owners, sales outreach, and partner enablement
- Coordinate cross-functional teams to work towards common revenue targets
- Act as the single-threaded owner to identify and take action on risks and opportunity when integrated campaigns are falling short of, or exceeding, quarterly and annual goals
- Effectively and consistently socialize integrated campaign plans, status and results with stakeholders at all levels across the organization along with wins and areas of opportunity on a weekly, monthly, and quarterly cadence
- Drive executive approvals to get integrated campaigns into market
- Ensure product launches are woven into integrated campaigns, particularly pre- and post-launch amplification
- 4+ years of experience in demand generation/campaign/integrated marketing roles.
- Experience in building coordinated marketing programs that are measured against defined key business outcomes and successfully move audiences throughout the customer journey.
- Demonstrated ability in using data to drive business outcomes.
- Proven track record of working cross-functionally with internal and external teams.
- Ability to prioritize and work independently in an ambiguous environment.
- Ability to navigate matrix situations and represent the team with integrity, professionalism, and self-sufficiency.
- Experience in reaching individual and business audiences, with a preference towards the SMB and Mid-Market segments
- Operational discipline to lead cross-functional interlock
- Strong business acumen to assess foundation of GTM strategy, quality of messaging, and data analytics for decision-making
- Experience working within a SaaS company
- Experience presenting campaign updates to executive leadership
- Experience or partnership with content strategy, planning, and ops