The Customer Communications team on Wayfair Canada is responsible for all email, app push, and SMS communications between Wayfair Canada and our customers, across the entire customer lifecycle. This team’s mission is to drive customer growth and loyalty through a rigorous understanding of our customer’s needs and behaviors, and meeting those needs via a continuous innovation and testing agenda. Reporting directly into the CMO of Wayfair Canada, the Manager, Customer Communications, will be a key member of the WFCA marketing leadership team, and will have the opportunity to own and drive the broader customer communications roadmap. If you have a passion for testing and learning, are interested in building emotional connections with customers, like structuring and answering ambiguous problems, then this is the role for you.

What You'll Do

• Own multi-million dollar marketing channels, managing complex cross-functional partnerships and mining customer data to uncover insights that drive incremental customer lifetime value
• Own and drive the channel roadmap - identifying, sizing, and continuously testing on the millions of emails we send every week and pursuing new opportunities for channel growth
• Develop new ideas for platform innovation, and partner with engineering and product teams to prioritize and build new capabilities
• Build, iterate, and innovate on world class predictive models through collaboration with data science teams
• Leverage deep analytics to root cause trends and develop strategic, data driven solutions to complex business problems
• Partner closely with creative and content teams to build a library of high-performing marketing assets that bring our customers back to site
• Manage a team of two to bring your roadmap to life

What You’ll Need

• Bachelor’s degree in Marketing, Economics, Business, or other concentrations with a quantitative focus
• 2-4 years’ experience in digital marketing, data science, management consulting, finance, or similar
• Exceptional analytical and quantitative skills: excited about working with and synthesizing big data into actionable insights; comfortable using data software to conduct analyses and synthesize findings
• Exceptional problem-solving and execution skills: ability to make decisions, reprioritize tasks, and draw conclusions in the face of ambiguity
• Strong business acumen: ability to understand how various parts of the business interact; can identify and approach problems from a customer perspective
• Strong consultative skills: ability to work effectively and persuasively with a highly cross- functional group of business partners
• Excellent written and verbal communication skills
• Familiarity with any programming language and statistical analysis is a plus, including motivation to learn and develop the skill-set (SQL, R, Python)

Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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