Marketing Data Analyst
Our Team
The HashiCorp BizOps and Marketing Analytics team plays a pivotal role in ensuring the seamless and efficient functioning of our go-to-market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision-making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The BizOps and Marketing Analytics team operates in a cross-functional manner, fostering close collaboration with Marketing stakeholders to address long-term roadmaps and visions. Our ideal candidates are organized, process-oriented, and possess a proven track record of successfully delivering high-priority and high-impact initiatives in a fast paced environment.
About This Role
HashiCorp is looking for a data centric Analyst to join the BizOps and Marketing Analytics team within the Office of the CMBOO. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, and Tableau experience.
You may be a good fit if you…
- Have provided general support for various Marketing domains
- Partnered with stakeholders to make strategic business decisions that are backed by data
- Comfortable pivoting and adjusting existing reporting to meet changing business needs
- Feel comfortable supporting Demand Gen with ad hoc campaign reporting
- Have experience with compiling analytics for external reporting into visually appealing slides, dashboards or PDFs (for both internal and external audiences)
- Can own QA for our Tableau instance, dashboards, reporting and more
- Have a background Supporting stakeholders with Attribution reporting to inform ROI recommendations and general pipeline analysis
The ideal candidate will have…
- An Analytical mindset with the ability to mine through data identifying key information and then making sound recommendations to stakeholders
- Is a bridge builder with a track record of successful Stakeholder Management
- Has BI tool experience - Looker, Tableau, Domo, Redshift
- Exposure to Marketing Analytics - ROI analysis, campaign performance, conversion
- Effective and empathetic People skills and ability to present and communicate both up and down in marketing
- Ability to build and maintain trust
- 2+ years minimum experience in Data Analytics
It would be a huge plus if you…
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- Are familiar with Tableau, Salesforce, Marketo experience
- Have B2B SaaS company experience
- Understand both sales and product led growth
- Have experience with objects within Salesforce and understand how they interact with each other
- Are a data person who can take information and package it and present it to stakeholders
- Have some experience with SQL
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