Join us in shaping the future of marketing technology at HelloFresh! You'll have the opportunity to make a significant impact on how we attract and engage customers worldwide. Collaborate with a dynamic engineering leadership community across the tech organization, contribute to a culture of innovation and technical excellence, and be part of a global team that values cross-functional partnership. Together, we'll drive the growth and success of a global leader in the meal-kit industry.

The Role

As a Principal Engineer in the Decisions Alliance at HelloFresh, you will lead the design, architecture, and delivery of innovative solutions that empower our marketing organization to acquire new customers and engage existing ones. You will have the opportunity to shape one of the highest volume customer engagement systems in the industry with millions of customer touchpoints per day. Reporting directly to the VP of the Decisions Alliance, you will collaborate extensively across the tech organization, working closely with the engineering leadership community to define and execute a cohesive architectural vision. Your focus will be on building and scaling systems across various marketing technologies, including marketing measurement and attribution, marketing automation, experimentation, and automated bidding systems.

• Define and drive a cohesive technical vision across teams, ensuring alignment on architectural decisions and delivering unified, impactful marketing technology solutions.
• Lead complex engineering projects across multiple teams and locations, fostering cross-functional collaboration and seamless delivery.
• Partner with engineering leaders and senior stakeholders to align on vision, strategy, and execution plans, promoting a unified engineering leadership culture.
• Architect and standardize scalable, innovative marketing systems that balance regional strategies with global unification needs.
• Mentor and develop engineers, fostering a culture of technical excellence, operational best practices, and continuous learning.
• Balance rapid feature delivery with long-term system health, addressing technical debt while optimizing productivity and effectiveness.

• 10+ years of backend development experience, designing scalable, distributed systems using modern languages like Java, C++, Golang, or Kotlin.
• Expertise in data systems, including SQL/NoSQL databases, data pipelines, modeling, and analytics, with familiarity in big data technologies like Hadoop, Spark, or Kafka.
• Proven track record of building marketing technologies, CRM systems, and adaptive systems in collaboration with data scientists and ML engineers.
• Strong ability to present complex technical concepts to both technical and non-technical audiences effectively.
• Experience leading development lifecycle processes and implementing engineering best practices for robust backend services.
• Deep understanding of marketing use cases, balancing technical and operational needs while fostering stakeholder trust and empathy.

Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme , Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access ,wellbeing platforms like Headspace and Spill , to sabbatical leave options a, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents. 

Our Engineering, Data, Product and Security teams are located in Berlin and New York and are critical to what we do. From procurement tools to conversion rate optimization, live pricing tools, payment services and add-on upselling features, we work on a wide variety of challenging problems. The result is a high output where we constantly build and release features and engines that make our business thrive, allowing us to deliver real financial impact.

Our more than 17,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

You can get a taste of what we've been working on by checking out our tech blog. 

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

For insight into our interview process take a look at our recent post here.