Search Engine Optimization Director
About Bankrate:
Bankrate is seeking an experienced Search Engine Optimization (SEO) Director to help drive organic growth. As a Director of SEO, you’ll lead a team of growth marketing analysts and fully own the development of your business's short and long-term strategy for Bankrate's Insurance and Banking verticals. Bankrate is also one of the biggest brands in the financial services landscape.
About the Role:Being a SEO Director at Bankrate allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility. As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.
What You Will Do:- Own the organic performance of one (or more) of Bankrate’s vertical businesses and lead a team of 1-5 growth marketing analysts with varying experience levels.
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
- Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
- Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
- Someone who wants to work remotely from home:
- Opportunity to start remotely or at the Fort Mill Office is an option.
- Ability to support Red Ventures Operations by working 9 am to 5 pm Eastern Time is needed.
- Someone who can travel on a monthly basis:
- Ability to work at the Red Ventures’ Corporate Headquarters in Fort Mill, SC, on a monthly basis on Tuesdays, Wednesdays, and Thursdays is needed.
- Ability to work from home the other weeks.
- USA Compensation Range: $130,000 - 210,000**Note actual salary is based on geographic location, qualifications, and experience.
- Enrollment in Red Ventures Long Term Incentive Plan (Equity).
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
About Red Ventures: Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, follow @RedVentures on social platforms.
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