Senior Performance Marketing Lead

Vollzeit
London, UK
vor 9 Stunden
We are:

We are a global technology company specializing in building bespoke trading solutions for the world’s top financial institutions. From concept to deployment, we partner closely with our clients to design and deliver high-performance, resilient systems that provide a true competitive edge.

With teams in London, New York, Barcelona, Montréal, and Manila, we work across time zones to deliver world-class results. Our proprietary technologies, including Aeron®, power some of the most demanding and high-performance capital markets systems, supporting trading desks around the globe.

We’ve got exciting news! Our Marketing team is growing! We’re looking for a commercially-driven, hands-on Senior Performance Marketing Lead who’s ready to make a real impact in the FinTech space. You’ll be joining a supportive, high-performing team at the heart of a fast-paced, collaborative environment.

As the Senior Performance Marketing Lead you’ll architect and scale our global digital growth engine. You will be the bridge between high-level strategy and technical execution on the digital front. 

Having historically thrived on organic growth, we are now ready to scale our global paid performance engine as we expand into new territories and markets.

This is a dual-impact role: You will personally own the high-stakes paid strategy and in-house paid execution (specifically LinkedIn), while acting as a strategic partner to our specialized technical and organic marketers. You are accountable for the global digital budget and the delivery of a predictable, high-velocity lead-to-revenue funnel.

Your role will involve:

Paid Channel Ownership

  • In-house Execution: Take full ownership of paid channels, including Social Media Ads strategy. From campaign setup and audience building to creative testing and bidding optimization—you will build this from the ground up.
  • Scaling: Identify new opportunities for paid channels and move us from "testing" to "predictable lead generation."
  • Global Innovation: Leverage AI-driven tools for audience segmentation and creative optimization to maintain a competitive edge as we scale into new regions.

People & Budget Management

  • Search Accountability: Manage our Paid Search agency. You will audit their work, set their KPIs, and ensure they are delivering ROI, not just "vanity metrics.
  • Budget Ownership: Full oversight of the digital performance budget. You will handle monthly forecasting, variance reporting, and strategic re-allocation of spend.
  • Team Mentoring: Mentor a team of technical specialists (SEO, Web, Organic). You will translate high-level commercial goals into actionable technical roadmaps, ensuring 100% alignment and delivery excellence.
Your experience includes:
  • Experience: solid, professional, senior-level experience of B2B Performance Marketing, ideally within Fintech or high-growth SaaS.
  • Proven Management Experience: You have managed teams before. You know how to get the best out of people.
  • LinkedIn Ads Mastery: You are a hands-on expert in LinkedIn Campaign Manager. You understand the nuances of B2B targeting and lead-gen forms.
  • Analytical Approach: You are a "Data First" marketer. You can navigate complex attribution models and turn messy data into clear board-level narratives.
  • Hubspot knowledge a plus
Why us?
  • To be immersed in high-standard engineering culture. Our fantastic team takes pride in crafting complex technical solutions but also loves sharing their knowledge and helping you grow professionally. Come and be a part of the team of extraordinary minds at Adaptive, you can learn from anyone here and share your knowledge, which is the beauty of it.
  • To take part in the growth and development of a great FinTech company.
  • Our teams feel free to speak up, make suggestions and raise concerns.
  • Collaborative team environment: we all work together, respect each other, and pitch in.
  • Great consideration for work/life balance (highly-flexible, hybrid working model, well-being benefits…). The balance between professional and personal life is massively important to us.
  • We work hard to provide a positive, collaborative and inclusive culture and to positively impact our staff and local communities through different well-being, diversity and inclusion programmes.
 

WHAT PEOPLE THINK OF US:

You can check our Glassdoor page :)

BENEFITS  (What we offer in return // what you’ll get ):

We create benefits with YOU in mind.

  • 25 days vacation 
  • Pension plan
  • Private Health Insurance
  • Private Dental Insurance
  • Long Term Disability Cover
  • Life Insurance
  • Commuting benefits
  • Gym subsidy
  • Cycle scheme

THE PROCESS:

Long interview processes are stressful and boring and that is not us.

We want to make sure that everything runs smoothly.

So here you will have four stages to the interview process:

1- A chat with one of our great recruiters.2- A Zoom chat with Miguel, our Digital Marketing Lead after which we'll send you a short exercise. The exercise is designed to give us insight into your thinking and approach. It won’t be time-consuming, we don’t expect you to spend hours on it, as it’s not a paid task.3- A Zoom interview with AK our Head of Marketing

4- A Zoom with Kevin, our CCO.

But don’t worry; everything will be explained to you step by step by your recruiter.

A little tip for you during those stages:  Collaboration is massively important to us, so don't hesitate to share your thoughts, ask questions, ask for help if needed, etc...

DIVERSITY & INCLUSION: Diversity and inclusion are key to a great workplace, and Adaptive is better when it’s more representative of the world around us. We want everyone to feel comfortable bringing their whole selves to work without any fear of judgment or negativity.  All we ask is that our colleagues are respectful, collaborative, passionate about what they do, and have the skills needed to be successful in their roles.

Background check: the employment is subject to an acceptable background check that will be run by Adaptive.