Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.

At Elastic, our mission is simple: to help everyone find the answers that matter, from any data, in real time, and at scale. We empower people worldwide to achieve extraordinary things with their data. Whether it's stock quotes, Twitter streams, Apache logs, or WordPress blogs, our solutions expand the possibilities of data, showing that great things happen when connections are made. The only limit is your creativity.

We believe that diversity drives our dynamic culture. Our team spans over 40 countries, and our community reaches more than 100 countries. As Elastic grows, we're evolving to support more complex offerings and market strategies. We use various programs to impact our sales and self-service approaches.

Elastic is seeking an Sr. Lifecycle Marketing Manager to be the global leader for our email channel. Reporting to the Director of Marketing Innovation, you'll champion customer communication through email, integrating it into our overall brand and demand experience. You enjoy helping to write and review creative copy that highlights our solutions and connects with customers at every stage of their journey. You can analyze email campaign data to enhance engagement and retention, and you embrace new technology. You will partner with our enablement team, digital marketing, global campaigns, regional marketing, and product marketing to provide marketing guidance and strategic direction on how to best apply the email channel for go-to-marketing activities.

Key Responsibilities Include:

• Define, design, implement, and optimize the strategy for email programs and nurtures in alignment with campaign goals and the customer’s journey.
• Develop email strategies based on email automation capabilities in alignment with omnichannel strategy (e.g., dynamic content-driven email campaigns) and partner with collaborators in building strong targeting and segmentation strategies.
• Optimize email audience reach to drive outcomes and improve overall campaign performance.
• Create engaging messaging and customize content specifically for the email channel.
• Monitor email performance metrics and provide insights and improvement recommendations to boost email performance, and use research, insights, and A/B testing to continually optimize the email channel.
• Promote standard processes for personalization and dynamic content usage.
• Own and lead a global email calendar integrated with other marketing initiatives; recommend prioritization processes and enable governance rules.
• Focus your strategy on audience benefits, optimizing campaigns using data, and managing communications based on email importance.
• Work with technical partners in Web, Marketing Ops, and IT to establish technology requirements that support email and email nurture strategies that drive innovation, engagement, and improve overall experience.
• Create and collaborate with the design team on effective email templates.
• Set standards and monitor the email channel to ensure email content reflects Elastic’s brand and voice.
• Stay up-to-date with trends and leading practices in email marketing to drive innovation and team member collaboration and enablement.
• Develop and implement email audience governance policies to ensure targeted, compliant, and secure email communications, including audience segmentation, data management, regulatory compliance, content quality, access control, monitoring, and training.
• Establish program and communication templates to streamline email copy development.

What You Bring Along:

• 5-7 years of digital marketing experience
• 5+ years of Marketo experience; Marketo Certified Administrator certification preferred
• A degree or equivalent experience in marketing, advertising or other related field preferred
• An understanding of different marketing subject areas; i.e. paid media, SEO, CRO, etc.
• Strong written and verbal communication skills along with project management expertise
• Familiar with reporting on campaign metrics and can spot trends in the blink of an eye
• Is flexible and adaptable to change
• Have the ability to creatively resolve potential roadblocks
• Demonstrated ability to simultaneously manage multiple projects in parallel and manage a wide array of customers, including senior leadership and balancing competing priorities in prioritization

Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  

The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:$128,200—$202,900 USDThe typical starting salary range for this role in the select locations listed above is:$153,800—$243,300 USDAdditional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Double your charitable giving - We match up to $1500 (or local currency equivalent)
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

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