Website Content Specialist
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world. Our printers are used by Google, Tesla, Gillette, and New Balance, just to name a few.
As a Website Content Specialist at Formlabs, you’ll have the exciting opportunity to share with the world the possibilities of 3D printing by building aesthetic, conversion-focused web pages that appeal to our target audiences, grow brand awareness, and contribute to organic traffic growth, demand generation, and sales. If you are eager to solve new marketing challenges and learn from the best, we have the perfect opportunity for you!
The Job:
- Collaborate with internal stakeholders to develop and maintain the content on our global website
- Master our (custom Django) CMS to build new webpages, create new web page templates, and optimize existing pages
- Support content operations by uploading English and localized content and assets to the website, creating landing pages, uploading videos to our YouTube channels, assisting in keeping the content inventories up to date, etc.
- Participate in quality assurance testing to verify that web content functions properly
- Project manage web-related projects where required, ensuring tasks are completed on time and to the highest possible standards
- Collaborate with the Web team to document processes, and educate and empower internal stakeholders to build web pages, blog posts, and use web apps on their own
- Review reports from web analytics and improve the website based on feedback and performance metrics
- Conduct A/B tests to optimize our main pages for conversion
You:
- 1+ years of experience in a marketing, content, SEO, or growth role
- Experience building and managing websites with an excellent understanding of CMS
- Excellent English language skills, other languages are a plus
- Understanding of content and SEO best practices and excitement to experiment
- University/college education in Marketing, Business, Engineering, Journalism, Communications, Education, Linguistics, Public Relations, or similar
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Autonomous, organized, and detail-oriented
- Proactive and goals-driven mindset
- Exceptional planning abilities and attention to detail in an agile environment
Bonus Skills:
- Experience with the modern online marketing tech stack: Ahrefs, Google Analytics, Google Search Console, YouTube Studio, YouTube Analytics, Screaming Frog, Marketo, Salesforce, email tools, spreadsheets
- B2B marketing experience
- Experience analyzing the success of A/B testing
- Writing skills and experience
- Experience with design tools (Figma), photo/video production
- Familiarity with 3D printing and the 3D printing industry
Our Perks:
- Catered lunch at the office 3 days per week
- Private health insurance with Medicover (Blue package + hospital coverage)
- A monthly or quarterly public transportation pass for Budapest
- Free beverages and snacks at the office
- All You Can Move sports pass with 7000 HUF monthly allowance
- Free 3D prints
- An inclusive, dog-friendly office with diverse and inspiring colleagues
- Development opportunities both in-house and off-site
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.