XM Research & Content Associate
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
XM Research & Content Associate
Why We Have This Role
The XM Institute creates straightforward, compelling thought leadership and training that inspires business leaders about experience management (XM) possibilities and helps them get real value from their programs. This role supports those efforts by producing data-driven reports, supporting research, and coordinating projects that make XM concepts accessible and actionable. You’ll work closely with XM program leaders and teams across Qualtrics to drive content that helps organizations adopt proven XM practices and succeed.
How You’ll Find Success
- You’re a self-starter who takes initiative and sees projects through to completion.
- You enjoy gathering and analyzing data to create clear, actionable insights.
- You’re organized and capable of managing multiple cross-functional projects with focus.
- You have strong writing and editing skills that help you communicate complex ideas simply and persuasively.
- You stay curious and motivated by researching industry trends and thought leadership.
- You’re comfortable using tools like Qualtrics, spreadsheets, and presentation software to visualize and share findings.
- You thrive when supporting team efforts and contributing to a variety of tasks.
- Gain hands-on experience analyzing XM data and creating engaging visual reports.
- Build skills in supporting research through interviewing, editing, and content creation.
- Learn how to coordinate projects across teams in a fast-moving, collaborative environment.
- Develop your writing and communication to influence internal and external audiences.
- Deepen your understanding of experience management and how it drives business outcomes.
- Publish data reports: collect and analyze data using the Qualtrics platform, produce visualizations, write reports, and help publish them.
- Support XM Catalyst research through background research, scheduling interviews, and assisting with analysis, editing, and graphics.
- Coordinate cross-functional projects to market XM Institute content and manage digital content initiatives.
- Track thought leadership in the XM industry and conduct topical research to keep our materials relevant.
- Provide broad support to the XM Institute team across various projects and tasks.
- Help create XM guidebooks and adapt content from XM Institute thought leadership for use across different experiences.
- A B.A./B.S. with a strong academic record (major is not important).
- Experience or activities demonstrating leadership.
- Proficiency in word processing, spreadsheets, PowerPoint, and the Qualtrics platform.
- Strong writing, editing, and communication skills.
- We’re a small, global team focused on helping XM program leaders succeed in driving business outcomes.
- We produce practical, inspiring content that gets used across Qualtrics and by customers worldwide.
- The work is varied and engaging — no two days look the same.
- We collaborate closely with experts inside and outside of Qualtrics.
- We value learning, teamwork, and having a real impact on the XM industry.
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.