Account Based Marketing Manager, Strategic Accounts

Full Time
11 months ago

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.

We are looking for a passionate, data-driven marketing professional seeking a strategic role to deliver real business impact through campaigns that produce pipeline and advance customer adoption. You will work closely with regional and distributed team members to deliver high quality campaigns with measurable metrics required to accelerate continued growth for Elastic via customer acquisition and expansion. This role requires a combination of strong planning, organizational, and execution skills to efficiently plan, develop, implement and measure field activities to deliver marketing contributions to the sales and partner pipeline.

What You Will Be Doing:
  • Strategic Account Marketing: Develop and implement targeted regional marketing programs, including field events, executive programs, and trade shows, with a focus on strategic accounts. Collaborate with sales teams to craft account-level marketing plans for top strategic accounts.
  • Demand Generation and Lead Generation: Drive demand creation and lead generation activities to develop qualified sales leads and enhance brand awareness. Measure and analyze the impact of marketing programs on sales cycles, providing regular updates through weekly reports and monthly dashboards.
  • Event Management: Coordinate logistics, speakers, agendas, and staff for Elastic events. Own event budgets and contribute to the planning of Elastic’s participation in external industry events.
  • Collaboration and Communication: Work cross-functionally to understand key technology trends and coordinate presentation content with program collaborators. Participate in sales calls and meetings to align marketing efforts with sales goals and priorities.
  • Customer Engagement: Collaborate with the Customer Experience team to engage with local users and customers. Manage relationships and collect relevant stories to build a strong reference base and drive awareness of the Elastic product stack.
  • Content Creation and Innovation: Contribute ideas and feedback to new content creation with a distributed marketing team. Identify and implement innovative programs that scale to reach a broad audience.
  • Collateral & Promotional materials: Work with Product Marketing to ensure distribution of (sometimes printed) materials such as case studies, datasheets, or give-aways to our local sales teams or whenever needed for campaigns,
  • Logistics: Place and handle shipments via our warehouse prior to execution of regional program. Coordinate logistics, speakers, agendas, and staff for Elastic programs
  • Social media: Help supervise and promote our social selling index (SSI) on LinkedIn and post programs when required through our relevant social media channels (Twitter, Facebook, Linkedin)
  • Proficient in Splash, Marketo, Demand-base, or any other event or marketing analytics software
  • Partners: Support and partner with local partner initiatives such as smaller seminars, lunch & learns, or programs
What You Bring Along:
  • Minimum 5-7 years experience in marketing, event management, instructors, wedding planners, or any related administrative experience
  • Excellent communication skills, verbal and written
  • Highly organized and an eye for detail. Things move quickly here but there are always notes, spreadsheets, and lists
  • Ability to build invites with Marketo, Splash, Eloqua, or an other mail system
  • Phenomenal teammate with ability to work independently and autonomously
  • Flexibility to adjust to the dynamic nature of a startup and willing to do more than expected
  • Willingness and ability to travel at least 20% within region
  • Creative - able to think of new programs that can scale to many users
  • You have a ‘let's-do-this’ demeanor and are excited to drive projects to completion

#LI-BD1

Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  

The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:$106,900—$169,100 USDThe typical starting salary range for this role in the select locations listed above is:$128,200—$202,700 USDAdditional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

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