Creative Director, Copy

Full Time
7 months ago

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

The Creative Director, Copy will report to a Director, Brand Creative and be based remotely in the United States (see details below). They will be responsible for leading full-scale integrated campaigns from concept to completion, helping to raise the bar of creative excellence in our team. 

The Difference You Will Make:

Airbnb is looking for an experienced and visionary creative leader to join the Creative Team, our internal, multi-disciplinary team of creatives. Across design, copywriting, photography, film/tv, experiential, social and interactive disciplines, this team stewards the brand and focuses on creating meaningful engagements between our brand and rapidly-growing extended community. We are a global team, connected to every department in the company as well as to outside agencies, production companies and creatives. Together with these partners, we develop concrete, creative solutions to sometimes vague or ambiguous problems. 

Candidates must demonstrate a strong track record of developing and managing teams of creatives, partnering closely with brand management professionals, and overseeing all aspects of the creative process from start to finish. Candidates must be comfortable guiding a team through the process of translating research, company goals, and high-level strategic direction into inspiring and successful creative solutions. Our ideal candidate has a portfolio of varied work with demonstrated success building brands, particularly lifestyle brands. 

You'll be entrusted with the Airbnb brand and expected to push it forward. You will build a challenging, enriching, respectful, and fun environment for a team of talented creatives. These are important shoes, and we're excited to fill them.

A Typical Day:

  • Directly manage and lead a team of creatives across design, copywriting, photography, film/tv, experiential, social and interactive disciplines. Hands-on as needed. 
  • Develop annual and quarterly goals and strategic plans for the team. Implement necessary processes and resources to achieve goals. 
  • Partner with leaders across the company to ensure the brand’s creative vision is consistent with broader company vision and initiatives. Ensure that all company creative work is supported and inspired.
  • Partner with Executive Producers and Creative Operations Director to guide operations of the team, including planning, recruiting, and resourcing. 
  • Create a vision for the team’s continued global growth and recruit the best creatives in the world as both full-time and contract collaborators.
  • Foster positive relationships among the internal brand teams, the creative department, direct reports, other partners. Provide critical creative thinking and critiques to help shape best in class work, in collaboration with Group Creative Directors. 

Your Expertise:

  • 12+ years creative direction experience, preferably a mix of creative studio experience and leading in-house teams at global brands.
  • Excellent management skills. Experience inspiring creative teams with a strong vision and empowering individuals to achieve their best work.
  • Experience collaborating closely with Brand Management teams. Ability to translate market research, data, and strategy to creative solutions.
  • A strong writing process and experience working toward solutions across various media.
  • Flexible and dependable.
  • Incredible organization, communication, prioritization, and decision-making skills.
  • Empathy for the customer, and empathy for individuals on a creative team. 
  • Passionate about Airbnb’s mission and purpose. 


How We'll Take Care of You:

The starting base pay for this role is between $215,000 and $235,000. The actual base pay is dependent upon many factors, such as: education, experience, and skills. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. Airbnb,Inc. can employ in  states where we have registered entities. Currently, employees can not be located in: Alaska, Indiana, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Alabama, Mississippi, Oklahoma, Delaware and Rhode Island. This list is continuously  evolving and being updated, please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at: