The Role: How you'll make an impact at Personio

This position can be based (hybrid) in any of our European offices: Munich, Berlin, Amsterdam, London, Dublin, Madrid or Barcelona. 

Bring your strategy. Create our story. Join Marketing at Personio to turn the curious into customers and win new markets for one of the most valuable tech companies in Europe. Our team of experienced, badass marketers strategise, collaborate, create, and iterate to generate demand. It’s time to go big with Personio. 

We are seeking an experienced Customer Marketing Manager to lead the Apps Add-Ons cross-sell marketing strategy for Personio. This role will develop an integrated campaign strategy & content calendar roadmap focused on acquiring high quality app leads from the current 10K+ Personio customer base. You will identify app ICPs, segments & personas to deliver targeted messaging that reaches the right customer, with the right message, at the right time.

Role Responsibilities: What you'll do

• Build integrated campaign strategy for app cross-sell to drive leads from the Personio customer base

• Develop creative content, execute campaigns, measure performance and rapidly iterate to achieve aoo lead targets

• Run campaigns across all customer channels including in-app, email, web landing pages, webinar, community, sales outreach, events and more

• Own app cross-sell lead target setting, measurement, reporting and plans to accelerate growth

• Work with the Product Led Growth team to explore building new data driven in-app access points to drive app awareness at relevant moments 

• Deeply understand the different app customer segments, their unique pain points and craft messaging showcasing how Personio uniquely can solve their needs 

• Use MarTech stack (i.e. SFDC, Hubspot, groove) & CMS systems to build content at scale & run the operations to execute self-serve campaigns that are both 1:1 & 1:many.

• Enable growth manager sellers with resources to drive conversion such as 1:1 outreach templates, product content, target account lists, competitive differentiation, improved lead scoring and more. 

Role Requirements: What you need to succeed

• Experience: You have 3+ years of experience in a Customer, Product or Growth Marketing role, where you successfully drove new product adoption attach rates within a large existing customer base.  Ideally you have hyper-growth B2B SaaS HR experience but that is not required.

• Impact: You set aggressive but achievable targets, you are results driven and are comfortable with regular measurement reporting

• Data driven: You use data & customer insights to inform campaign targeting and ongoing optimization 

• Customer obsessed:  You always put the customer experience first.  You deeply understand their needs, use cases, and pain points which informs when & how you introduce Personio solutions 

• Influence: You have strong presentation and verbal skills and are able to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. You will write compelling copy and clear internal docs. 

• Builder:  You are comfortable building a new cross-sell marketing function and thrive in fast paced environments where you are doing things for the first time at the company.  You have a builder mindset and enjoy solving new problems and building scalable processes.

• Organized:  You can prioritize tasks and responsibilities across many projects that involve many stakeholders.  You ensure alignment across teams and can effectively build strategy & execute.

• Team work: You are energized by building relationships with people from different backgrounds and with different roles and geographical locations. You will collaborate across the large Marketing, & Customer teams so you will be able to work with a range of disciplines to execute your work.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

• Make an impact on the environment and society with 2 (fully paid) Impact Days –  one for an individual project of your choice and one for a company-wide initiative

• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

• Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework

• Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

• Engage in a high-impact working environment with flat hierarchies and short decision-making processes