Senior Manager, Product Marketing

Full Time
New York, NY, Chicago, IL
1 month ago

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.

Job Description: 

Factor_  a brand of HelloFresh has an exciting new role!  The Senior Manager of Product Marketing will develop and own the product marketing strategy for Factor. A core element of this role will be identifying our go-to-market strategy for our menu expansion (e.g., new preferences, seasonal offerings, holiday boxes). You will work closely with our Product and Growth Marketing team to ensure we best position our product offering for both new and existing customers. This person must be able to build strong cross-functional relationships and influence stakeholders across the organization. You will report to the General Manager of Growth, helping identify high-impact cross-functional initiatives, leading to incremental revenue. 

You will...

  • Develop and own the product marketing strategy for Factor’s weekly menu offering and new product launches
  • Map out the user journey, gather user insights, and identify new customer needs to focus both the product and growth marketing roadmaps
  • Serve as one of the main collaborators between the Growth Marketing, CRM, Brand, and Product teams
  • Identify the target audience and develop product positioning for new product launches
  • Operate in a highly cross-functional role, partnering closely with Product, CRM, Engineering, Design, Brand, Analytics, UX Research, and Growth Marketing to improve the user experience to drive incremental conversion volume, engagement, and retention.
  • Develop and align online and offline marketing campaigns in collaboration with channel owners and the broader growth marketing team
  • Create product marketing goals, and analyze campaign performance 
  • Serve as a key collaborator between the Product and Marketing organizations

You are…

  • Bold: you’re adventurous, outgoing and optimistic; you’re confident making decisions and taking calculated risk
  • Entrepreneurial Spirit: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and constantly challenge the status quo
  • Versatile: you roll with the punches and don’t get overwhelmed easily; you enjoy grinding away at issues and have a knack for delivering results in hyper-growth, constantly changing environments
  • Analytical: data is your friend; you're able to translate numbers into action and pave the way for efficiency
  • Team-oriented: you have a track record of leading cross-functional teams and cultivating collaborative partnerships at all levels and departments of an organization
  • Strategic: you recognize and resolve situations that are ambiguous or challenging and use logic to identify alternatives, evaluate, and present approaches to solving complex problems while thinking in terms of contingency plans
  • Customer-focused: slightly obsessive-compulsive when it comes to customer experience and strive to deliver a product that is second to none

At a minimum, you have…

  • 6+ years of product marketing experience in ecommerce
  • Experience in online marketing channels such as paid social, display advertising, and search engine marketing
  • Experience developing marketing strategies using both quantitative and qualitative research methods
  • Experience collaborating with and influencing cross-functional teams across different offices
  • You know your market, customers, and competition better than anyone, and you're strong at integrating this information into your go-to-market strategies
  • Strong communication and presentation skills
  • BA/BS degree
About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn