The Role: How you'll make an impact at Personio

This role can be based (hybrid) from any of our European offices - Munich, Berlin, Amsterdam, London, Dublin, Madrid or Barcelona. At Personio, your work transforms the way millions of people experience work every day. As one of Europe’s most valuable SaaS companies we have ambitious plans for the future. Join our dynamic Marketing team as Web Lead, working with the best marketers in the business to drive demand and take your career to the next level in this fast-paced environment where you will be given the opportunity to thrive. 

As the Web Lead, you will be responsible for creating engaging and high converting web experiences by overseeing the strategy, roadmap and optimization of Personio's multi-language websites - the shop windows of our company. 

You will devise and lead a strategy that requires ongoing cross-functional collaboration to ensure a cohesive and impactful online presence that supports the company's overall marketing and growth objectives.

Role Responsibilities: What you'll do

• Develop and implement a holistic web strategy that aligns with Personio's brand, marketing, and business goals

• Manage and motivate a diverse team of skilled web managers, developers and web analysts as well as freelancers and agencies when required.

• Create a web experience with best in class UX for new and returning visitors. 

• Efficiently manage and utilise the web budget

• Steer the SEO strategy to secure top organic search rankings for high-value keywords and effectively generate organic leads

• Ensure the website is technically best in class, scalable, and optimized for performance

• Stay up-to-date with the latest web design trends, technologies, and impact of AI to continually enhance the website's effectiveness

• Provide regular reporting and insights on key metrics and build a clear visualization of user journeys

Role Requirements: What you need to succeed

• 5+ years of experience in a web lead or senior web manager role, preferably in a B2B SaaS

• Proven track record of successfully managing and optimizing B2B websites to drive business results (Pipeline, Revenue, User Acquisition)

• Excellent understanding of web design principles, user experience, and Content Management Systems

• Foundational knowledge of HTML, CSS, JavaScript.

• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, MixPanel) and A/B testing tools

• Fluency in English, in addition German language would be great

• Experience in the HR software category, PLG strategies or personalization strategies would be a huge bonus but is not essential 

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

• Make an impact on the environment and society with 2 (fully paid) Impact Days –  one for an individual project of your choice and one for a company-wide initiative

• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

• Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework

• Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

• Engage in a high-impact working environment with flat hierarchies and short decision-making processes