Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: August 21, 2025

Anticipated Posting Close Date*: September 30, 2025

*Job posting may close early due to the volume of applicants.

Web Programs Manager, SEO

We are seeking a results-driven and detail-oriented Web Programs Manager, SEO to help grow and optimize the performance of Fastly.com across global search engines. Reporting to the Director of Web Marketing, you’ll be responsible for executing and evolving our digital experiences to drive user engagement, improve conversion funnels, and support our global business objectives.

This role requires a holistic view of the web, managing a portfolio of critical programs including Conversion Rate Optimization (CRO), personalization, and user experience (UX) with a focus on Search Engine Optimization (SEO). The ideal candidate brings a strong foundation in web strategy and B2B SEO with hands-on experience in Generative Search Optimization (GSO), technical site health, and keyword-driven content strategy. You’re a data-driven leader who excels at translating complex web analytics into a clear, actionable roadmap. You are an excellent communicator who can partner with cross-functional teams—from engineering to content—to execute high-impact web initiatives.

What You'll Do:

Strategy & Execution

• Launch A/B and multivariate testing initiatives for key pages in alignment with web and growth goals, focusing on both traditional organic search and AI-powered experiences (e.g., Google’s Search Generative Experience, Bing Copilot, ChatGPT).
• Conduct keyword research and query intent analysis across traditional and generative search platforms to inform content creation and optimize content for AI summaries, featured snippets, SGE previews, and other generative results.
• Monitor competitive landscape and identify opportunities to improve visibility across emerging search formats.
• Track and report on performance and visibility within GSO-related search experiences and adapt strategy accordingly.

Technical SEO & Site Health

• Audit and monitor Fastly.com’s technical SEO performance, including crawlability, indexability, page speed, structured data, and core web vitals.
• Work with engineering and web teams to address technical issues, implement schema markup, and maintain scalable SEO foundations across global sites.
• Ensure effective sitemap, robots.txt, canonicalization, and hreflang implementations.

Content Optimization & Collaboration

• Guide content strategy and optimization in partnership with content, brand, and product marketing teams.
• Identify high-opportunity pages for updates, rewrites, or UX enhancements to improve rankings and engagement, leveraging keyword research, competitive analysis, and search intent insights. 
• Provide SEO support for landing pages, web campaigns, and site updates, ensuring best practices are embedded in every initiative.

Reporting & Insights

• Own SEO reporting dashboards, tracking organic KPIs such as traffic, CTR, rankings, visibility, and pipeline contribution.
• Present regular performance updates and actionable insights to stakeholders across marketing, web, and content.
• Stay current on SEO trends, algorithm updates, and AI search developments—sharing insights and recommendations internally.

What We’re Looking For:

• 5+ years of web strategy or SEO experience, ideally in a B2B SaaS or enterprise tech environment.
• Proven expertise in both technical and content SEO, including structured data, site audits, and content optimization.
• Experience optimizing for Generative Search platforms like Google SGE, Bing Copilot, or AI summary engines (a strong plus).
• Familiarity with search and analytics tools: Google Search Console, Looker, SEMrush, Ahrefs, Screaming Frog, GA4, and SEO Chrome extensions.
• Strong understanding of search intent, UX, and content design principles.
• Analytical mindset and ability to extract meaningful insights from complex data sets.
• Strong project management and collaboration skills—able to work effectively across web, content, product, and engineering teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Work Hours: 

• This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements: 

This position is open to the following preferred office locations:

• San Francisco, CA

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. 

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary: 

The estimated salary range for this position is $105,740 to $126,888. 

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings? 

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 11 paid local holidays, 11 paid company wellness days.

Why Fastly?

• We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

• We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand. 

• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

• We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901. 

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