Hybrid (In-Person 2 days/week in NYC office)

We’re hiring an Associate, Integrated Media supporting HelloFresh, Factor, Green Chef, and EveryPlate brands within the Growth team. This role will assist in campaign planning across video (OTT/ TV) and OOH campaigns, aid in the execution of an innovative strategic approach to deliver against acquisition and brand KPIs. 

We are looking for an individual who thrives in a fast-paced environment, creating disruptive efforts in media, and understands how data & technology drive business. Additionally, the candidate must be a detail oriented, organized self-starter that is comfortable and articulate while communicating with internal teams, agency partners and vendors.

You will…

• Plan, execute, and manage TV/OTT and OOH campaigns to successfully drive Acquisition and Brand growth of HelloFresh group brands: HelloFresh, Green Chef, Factor and EveryPlate
• Work closely with agency partners and internal teams to manage all deliverables including plan approvals, performance management, offers,  optimizations, creative assets, contracts
• Act as key point of contact with external agency partners and marketing vendors, establishing and maintaining these relationships on behalf of HelloFresh
• Partner with our Brand team to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
• Be data driven, constantly be analyzing performance to identify key campaign learnings and quantifiable business opportunities to improve campaigns
• Establish and execute test and learn agenda including lift tests.
• Manage campaign setup, invoicing and budget reporting for primary channels

You are...

• A customer acquisition pro with a proven track record in building and scaling paid marketing channels and managing media to KPIs
• Previous experience in TV and OTT and OOH, managing sizeable budgets. Cross media channel experience (Audio, Celeb, Digital, Social etc.) is a plus.
• Familiar with lift test design + execution, and KPIs for upper funnel channels
• Eager to learn and grow your marketing expertise
• A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Enterprising— Seek to take up and start new projects, able to work with speed and agility  
• Creative— Challenge conventional methods and open to new ideas
• Driven for Results— Push projects to completion with a sense of urgency
• Organized – Organizational skills, project management skills and ability to multi-task are the foundation of everything you do

You have...

• Bachelor’s degree in Business, Marketing, or a related field.
• 2-3+ years experience in customer acquisition marketing
• Understanding of media fundamentals, across both offline & digital channels
• Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
• Previous agency or brand experience is preferred
• Proven ability to work cross-functionally in a fast-paced environment
• Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
• Excellent communication skills with a sharp attention to detail and organization
• A positive, can do attitude
• Keen interest in and knowledge of emerging trends across the media landscape
• Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.