S'more about the team

Factor (factormeals.ca) is like a “startup within a startup” and we want to keep up the momentum by adding a Brand and Product Marketing Manager to our team. 

Reporting to the Associate Director, Marketing, you’ll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand and Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand’s marketing communication strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels.

Lettuce share what this role will be responsible for

• Developing and owning the product marketing strategy for Factor’s weekly menu offering and new product launches
• Spearheading Factor marketing communications strategy including overseeing and developing briefs, brand copy and managing organic social and brand influencers
• Serving as the main collaborator between the Brand, Product and cross functional Marketing teams
• Identify the target audience and develop product positioning, comms and marketing launches for new products
• Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, and Growth Marketing to improve engagement and retention
• Developing and aligning online and offline marketing campaigns in collaboration with channel owners 
• Creating the product marketing roadmap, and analyzing campaign performance across activation, engagement and retention
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• ~5 years experience working in relevant role (Brand Manager, Product Marketing, CPG)
• Direct experience launching and executing product launches, campaigns and consumer surveys
• Experience overseeing copy and content creation including briefing, editing and creator/freelance management 
• Strong understanding of Canadian market; direct marketing experience in Quebec a plus
• Always curious: excited to get to know your customers, the industry, and overall marketing best practices to stay ahead
• Data-driven brand champion: you’re skilled at diving into data to help build marketing roadmaps and make decisions. Plus, you are the definition of a brand steward and have a great attention to detail - no typo goes unnoticed 
• Customer-focused: slightly obsessive-compulsive when it comes to understanding the customer and customer experience 
• Entrepreneurial spirit: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and strive to optimize inefficiencies
• Versatile: you roll with the punches and don’t get overwhelmed easily while paving the way and delivering results in a hyper-growth environment
• Team-oriented: enjoy working cross-functionally & cultivating collaborative partnerships at all organizational levels 
• Strategic: you love developing roadmaps and have strong track record of setting KPIs, meeting deadlines and building brands

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box
• Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, and unlimited access to the Headspace app to meet your self-care needs.
• Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents
• WFH Allowance - A one time fund to help you set up or improve your home office 
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund
• Work Hard & Have Fun - From team socials to HQ Wellness Wednesdays, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like HelloChange and Women Empowerment, we are committed to our diversity, equity & inclusion efforts
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.