At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Job Location (s): San Francisco, Los Angeles, Austin or US Remote

About the role

Cloudflare’s Self-Serve Team is looking for a highly-motivated Growth Marketing Manager to take the lead on planning, developing and executing CRO experiments and campaigns. Our team is responsible for driving growth across Cloudflare’s large self-serve customer base. To do this, we employ a data-driven, product-led, experimentation-based approach to help customers experience the value of our products and adopt more of Cloudflare’s solutions. You will own CRO efforts from beginning to the end -  from identifying the conversion problem to experiment planning and data analysis - and use them to help us reach quarterly and yearly growth objectives.What you'll do

• Build and own the CRO program for self-serve end-to-end.
• Leverage your expertise in web analytics, SEO, UX design and user testing to analyze funnel conversion data and make recommendations for optimizing the self-serve marketing pages and purchase funnels.
• Develop graphic and written content that resonates with audiences and improves funnel conversion rates.
• Conceptualize, ideate, create and test multiple combinations of user-focused content using a variety of media (graphics, video, interactive, text etc) with the goal of increasing on-page user engagement and conversion.
• Manage the design and deployment of tests and experiments and build Cloudflare’s on-page testing strategy for self-serve products.
• Audit and troubleshoot event tracking on web and in the app.
• Develop a deep understanding of Cloudflare’s products, user personas, and various in-product customer journeys. 
• Collaborate with in-house and/or external brand, design, paid media, digital experience and product-marketing teams to deliver creative assets (landing page wireframes and designs, ad and page copy, video and display assets etc). 
• Collaborate with digital ops to ensure accurate tracking and measurement for your campaigns. 

Examples of desirable skills, knowledge, and experience

• 5+ years of running A/B and multivariate testing and designing high-converting webpages for tech SaaS companies 
• Solid understanding of UX/UI principles and relevant working experience 
• Expert-level web/app analytics skills 
• Strong copywriting skills
• Experience of running user research and user testing 
• Experience using Adobe Target, Adobe Analytics, Google Optimize, Hot Jar, Figma, Webflow and other page building/testing tools and platforms
• Strong understanding of customer journeys and web conversion funnels
• Solid knowledge of customer/user psychology 
• An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue)
• Experience evaluating, onboarding and managing external vendors, contractors and agencies
• Strong negotiation and project management skills to help you push your projects to completion
• Web development skills (HTML, Java, CSS) would be a bonus

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.