Director of SEO | Education

Full Time
Charlotte, NC, USA
2 months ago

This role is to be based out of our San Juan, Puerto Rico or South Charlotte area office with in-office days Mon-Thurs each week.

Red Ventures is seeking advanced marketers experienced in content marketing and technical SEO skillsets to partner with our world-class brands and creators to drive natural search growth for our growing portfolio of owned and operated assets, specifically for our BestColleges brand.

As a Director of SEO, you’ll support and lead one or more of our organic strategy teams and drive innovation for some of the biggest sites in a wide range of verticals ranging from home services and healthcare to financial services, and more.

Being a Director at Red Ventures means doing all the things you have always “wanted to do” but never had the time or resources to do at your previous job. It means working alongside a data science and engineering team fully dedicated to creating SEO products and tools that give you access to more data and better insights, meaning you spend less time on SEMrush and more time making decisions that impact the business. 

What You’ll Do:

  • Work with the VP of SEO to make decisions that affect critical aspects of your business and interact regularly with company leaders and C-level executives.
  • Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
  • Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
  • Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
  • Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
  • Keep our sites and pages technically optimized for search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

What We’re Looking For: 

  • A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
  • Always curious, with strong communication skills, confident, and ability to work with a variety of different, and cross-functional, teams.
  • Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
  • A self-starting, proven performer with at least 5+ years of experience in SEO. 
  • Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data.
  • Very comfortable working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Power BI, Tableau, Google Tag Manager, and other common reporting platforms.
  • Ability to work with  HTML, CSS, and JS necessary to optimize page load speed.
  • Familiar with a number of SEO suites and tools including: STAT, Moz, SEMRush, Majestic, Botify, Screaming Frog, Ahrefs, Brightlocal, and DeepCrawl.
  • Familiarity with SQL
  • Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
  • Willingness to travel periodically between Charlotte & Puerto Rico, or relocate to Puerto Rico full-time (company assistance provided)

Who We Are:

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked here.

Compensation: 

  • Compensation Range: $130,000 - $180,000*
    • Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
 

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.