As we continue to propel our 2023 growth initiatives, HackerRank is seeking a dynamic, data-driven Performance Marketing Manager to join our marketing team. This role is pivotal in driving demand, engagement, and revenue through meticulous planning and execution of all our performance marketing strategies, with a sharp focus on optimization and scaling.

Management of Display and Performance Advertising

• Campaign Ownership: Direct the strategy, development, execution, and optimization of all performance and display advertising campaigns to drive lead acquisition and conversion.
• Channel Expertise: Leverage deep expertise across various advertising channels (Google Ads, LinkedIn Ads, etc.) to ensure the campaigns are innovative and adhere to best practices.
• Content Alignment: Collaborate with creative and content teams to develop ad content that is compelling and targeted to the specific audiences of each campaign.
• Audience Targeting: Define and refine audience segments for each campaign to ensure that advertising content is highly relevant and effective.

Budget Oversight and Agency Partnership

• Budget Management: Own the allocation, tracking, and optimization of the performance marketing budget, ensuring spends are effectively distributed across various channels and campaigns.
• Agency Collaboration: Build and nurture relationships with our external agency partner, providing clear briefs, budget guidelines, and performance expectations.
• Invoice Management: Scrutinize and approve agency invoices, ensuring accurate billing and adherence to budget allocations.
• Performance Review: Conduct regular reviews with our agency partner, evaluating campaign performance, and ensuring alignment with strategic objectives.

Data-Driven Optimization and Insight Generation

• Data Analysis: Deep-dive into performance data, employing analytical tools and techniques to draw insights and understand the impact of each paid media campaign.
• Continuous Optimization: Use data insights to initiate campaign tweaks, ensuring each dollar spent is optimized for maximum impact and ROI.
• Reporting & Insights: Generate clear and insightful reports that illuminate campaign performance, learning, and opportunities for all relevant stakeholders like CRO, Head of Demand Gen and Allied Revenue Leaders. 
• Strategy Refinement: Translate data insights into actionable strategies, enhancing future campaign planning, targeting, and creative development.

Nurture Campaign Management

• Develop, deploy, and optimize nurture sequences targeting different segments of our prospect database via email marketing to drive engagement and conversion.
• Collaborate closely with content and product marketing to ensure messaging alignment and consistency across nurture streams.

Newsletter Management

• Experience: 6 to 8 years of experience in performance marketing, preferably within the B2B SaaS space.
• Analytical Prowess: Strong analytical and quantitative skills, with a proven ability to interpret and leverage data to drive decision-making.
• Tech Savvy: Proficiency with marketing technology applications such as Google Ads, LinkedIn Ads, Salesforce, Marketo, and analytical tools.
• Strategic Thinker: The ability to develop strategic marketing plans and make informed decisions to improve campaign efficacy.
• Collaboration: Proven ability to work cross-functionally with marketing, sales, and agency partners to drive performance and execute campaigns.
• Communication Skills: Exceptional verbal and written communication skills, with the capacity to create compelling narratives and report on performance in a clear and effective manner.
• Ability to juggle multiple timezones: We work both in IST and PT timezones and are looking for someone how can run meetings across both these timezones.

We have a full package of competitive benefits and perks which include:

• One-time home office set up stipend
• Monthly Remote Work Enablement Stipend
• Professional Development Reimbursement
• Wellbeing Benefits (Headspace, Carrot, Cleo, etc)
• Unlimited paid time off, paid leave for new parents, and flexible work hours
• Insurance for all employees (term life, personal accident, medical) along with medical insurance for their dependents
• Employee stock options, flexible work hours, and time off

HackerRank is a Y Combinator alumnus backed by tier-one Silicon Valley VCs with total funding of over $58 million. The HackerRank Developer Skills Platform is the standard for assessing developer skills for 2,800+ companies across industries and 15M+ developers around the world. Companies like LinkedIn, Stripe, and Peloton rely on HackerRank to objectively evaluate skills against millions of developers at every step of the hiring process, allowing teams to hire the best and reduce engineering time. Developers rely on HackerRank to turn their skills into great jobs. We’re data-driven givers who take full ownership of our work and love delighting our customers!

HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment on the basis of individual performance and qualification. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.