Welcome to the video first world, Product Marketing hero!

In the next few years, 99% of the content we’ll consume online will be video. And most of it will be AI generated. From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content.

Today, people want to watch and listen, not read — both at home and at work. (if you nodded here, check this video)

Don't get us wrong, we love a good book. Yet visuals resonate more with our brains, where it’s for entertainment or learning — we naturally gravitate more often to videos than text.

But despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now.

Meet Synthesia

At Synthesia, we're on a mission to make video easy for everyone.

Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently.

Product Marketing at Synthesia

In short, our objective is to align our products with market needs through a deep understanding of customer demands and clearly communication our value.

Product Marketing reports into VP Marketing.

Our goal in 2024:

Over the past few years, we've successfully identified and actively focused on one specific market segment. Thanks to our success in this segment and our product expanding it's capabilities, we are expanding our focus to address the broader needs for communication and knowledge sharing in an enterprise with the goal of positioning Synthesia as the go-to AI video communications platform for large enterprises.

The team:

You’ll be joining a team of 5 product marketers, each focused on one key area:

• Customer Insights: Responsible for our Voice of the Customer program and market insights. We do qualitative interviews with over 50 customers per quarter (see here a quick round-up of 2023)
• Social Proof: Responsible for case studies, testimonials and reviews.
• Feature releases: Responsible for communicating our product releases both internally and externally.
• Design & Motion graphics: Responsible for creating marketing collaterals (explainers, video templates etc.)
• Segmentation, positioning and messaging: Responsible for overall segmentation, positioning and messaging frameworks.

Even though each team member is well-versed in all aspects of product marketing, we believe in giving everyone clear responsibilities and resources to deliver high quality work. We don't believe in jacks of all trades, masters of none.

What you’ll be doing:

• Collaborate with the wider GTM team to identify and prioritize key market segments.
• Creating compelling positioning strategies for each segment.
• Develop and refine our messaging to resonate with our target audiences.
• Ensure a seamless flow of communication between product marketing, commercial and product teams, aligning goals and strategies.

We’d love to hear from you if you have:

• 4+ years of B2B SaaS experience, working with GTM teams, helping deliver on pipeline generation targets.
• Experience creating strategies that meet a revenue targets and associated business priorities.
• Exceptional copywriting skills, with the ability to convey complex ideas into simple, clear communication across different channels.
• Excellent communication, both written and verbal, to effectively collaborate and form relationships with internal and external partners.

At Synthesia, we believe in hiring smart, curious people who want to learn and develop their skills. If you’re excited about this role, but your past experience doesn’t align perfectly with the points outlined, we encourage you to apply anyways.

Why join us?

We’re living the golden age of AI. The next decade will yield the next iconic companies, and we dare to say we have what it takes to become one. Here’s why:

• Our culture

At Synthesia, we're focused on building, not talking. We seek out the brightest, kindest, and most dedicated individuals, empowering them to excel. Our work principles guide our decisions, feedback, and structure, ensuring everyone's success. Learn more about our work principles.

• The fastest growing software company in the world (according to G2)

We've raised $160M in funding from top-tier investors, including Kleiner Perkins, Google Ventures, Mark Cuban, FirstMark Capital, LDV Capital, Seedcamp, and Stripe founders. In 2023, we were one of 7 European Companies to reach unicorn status.

• Serving 50,000+ customers (and 50% of the Fortune 500)

We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

• Proprietary AI technology

Since 2017, we’ve been pioneering advancements in Generative AI. Our AI technology is built in-house, by a team of world-class AI researchers and engineers. Learn more about our AI Research Lab and the team behind.

• AI Safety, Ethics and Security

AI safety, ethics, and security are fundamental to our mission. While the full scope of Artificial Intelligence's impact on our society is still unfolding, our position is clear: People first. Always.  Learn more about our commitments to AI Ethics, Safety & Security.

Benefits:

💸 A competitive salary + stock options in our fast-growing Series C start-up.

📍 A hybrid working environment.

🍼 Paid parental leave.

🏥Private Medical Insurance (Medical History Disregarded basis) including mental health support, dental & vision, cashback and gym discounts. (London)

🌴 25 days of annual leave + public holidays in the country where you are based.

🚲 Cycle to work scheme (London).

🎉 Fun culture with regular socials and company retreats (Portugal, Copenhagen & Barcelona!)

🥳 Regular tasty lunches and office snacks.

👉 A generous referral scheme.

💻 A brand new computer + monitor

🚀 A huge opportunity for career growth as you’ll help shape a market-defining product.