We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?

As the Senior Product Marketing Manager - Value Proposition & Audience Strategy, you will be the champion of Trustpilot’s B2B value proposition and the go-to expert for bringing it to life across every unique customer journey. Reporting to the VP of Product & Audience Marketing, you will play a crucial role in shaping how we differentiate and succeed across our target markets, developing a meaningful narrative that is leveraged across the organization and contributes to effectively delivering revenue and increased retention.

What you'll be doing:

• Prioritize our customers' needs, ensuring our value proposition is effectively tailored to businesses of all sizes—from small and medium-sized enterprises (SMEs) to multinational corporations.
• Collaborate closely with Commercial and Marketing teams to clearly communicate our unique value at every touchpoint throughout each audience’s journey.
• Work closely with Product and Product Marketing teams, drawing on your extensive knowledge of our target audiences to develop compelling narratives that shape go-to-market strategy and contribute to successful product launches.
• Develop messaging that is centered around the audience, ensuring consistency and alignment with positioning across all customer touchpoints.
• Gather market insights to identify emerging trends, pinpoint opportunities, and assess potential risks while strategically mapping product solutions to our value proposition.
• Collaborate closely with our UX and Research teams to conduct market segmentation and sizing exercises, validating the pain points and needs of our target audience. Develop audience frameworks, buyer personas, and journey maps to define optimal routes to market.
• Provide support to commercial and regional marketing teams by supplying materials that effectively communicate our differentiated value to prospects and customers.
• Continuously monitor customer feedback and product performance to conduct market analysis and share insights on the state of our offerings and portfolio. Identify opportunities to enhance the portfolio by developing new products or services that complement existing offerings.
• Oversee & monitor the results of our B2B Net Promoter Score, analyzing scores across business segments and commercial regions to identify risks and new opportunities for creating delightful experiences for our customers.

Who you are:

• You have at least 4 years of product marketing experience within technology companies, focusing on developing value propositions and messaging.
• You possess effective written and verbal communication skills, especially when presenting ideas to senior management.
• You demonstrate the ability to distill complex information into clear, value-led narratives tailored to diverse audiences.
• You embrace a global mindset, collaborating closely with team members across our offices in the US and throughout Europe.
• You are committed and motivated to solve problems and explore innovative solutions.
• You are strategic, yet unafraid to dive into the details hands-on.
• You excel in stakeholder management.
• You exhibit strong project and time management skills.

What's in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle to work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
• Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!

 

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About Trustpilot

At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers. 

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. 

Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. 

A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go. 

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences  are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.