Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join: 

As the lines between working and living continue to blur, Airbnb’s leadership in the travel industry means we are well-positioned to shape the future of flexible living. Our success as we evolve into a living platform will rely even more heavily on world-class storytelling, media relations and reputation management.

The Difference You Will Make:

• We’re seeking a creative and collaborative social expert to support a communications team that is advancing awareness of and fostering conversation around the unique benefits and proximity to culture that staying on Airbnb offers. The Social Lead will be responsible for developing and overseeing social programming rooted in pop culture that supports overarching communications goals and campaigns across TikTok, Instagram and Twitter/ X.
• The ideal candidate is curious, engaged, strategic, positive, and detail- and solution-oriented. The world and thus our industry is always changing, so the ideal candidate will be comfortable with and excited by pivoting, experimenting and innovating as applicable as priorities and social platforms evolve.

A Typical Day: 

• Responsible for developing and overseeing high visibility, high impact social strategies to achieve global communications goals across TikTok, Instagram and Twitter/X
• Partners with key Consumer and Entertainment stakeholders to design and deliver social-forward programming  rooted in pop culture
• Informs global brand and partner social content direction, capture and copy; manages internal approvals; and leads cross-channel brand engagement strategies
• Analyzes managed social campaign results, applying learnings in real time to strengthen performance

Your Expertise:

• 8-10 years experience in social media
• Deep knowledge and expertise in building and executing creative and innovative social strategies across Instagram, TikTok and Twitter/ X
• Experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces
• Excellent writing and verbal communication skills
• Excellent attention to detail
• A passion for pop culture and trends
• Experience working with and managing multiple stakeholders
• Working knowledge and familiarity with social listening and measurement tools like Sprinklr

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.