As an Associate Media Director, you are excited to put your passion for interactive marketing concepts, practices, and programs to the test. The management, leadership, and evolution of online media is on your shoulders—but your strong knowledge of integrated marketing has you covered. You’re a strategic thinker who can identify opportunities—across multidisciplinary teams—to drive successful solutions for a brand’s needs. Liaising both internally and externally with partner agencies for search, syndication, or social isn’t a problem for you. And you’re always relentlessly pursuing new opportunities, approaches, and channels within the digital realm.

You Will:

• Define, manage, and execute strong digital media strategies.
• Build strong client relationships while up-selling and cross-selling to organically grow business.
• Identify high impact opportunities for developing breakthrough customer insights.
• Understand and stay on top of current and global media industry issues, trends, and opportunities.
• Proactively determine where and how consumer insights can make paid media campaigns successful.
• Partner with insight, planning, and marketing science teams to identify customer insights from data and translate that into relevant media campaigns.
• Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influences creative production.
• Help shape media plans by recommending appropriate media channels to use in effective time spans.
• Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis.
• Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community.
• Stay up-to-date on and advise clients of the latest trends in interactive media.
• Participate in new project development and new business efforts as required by the agency.

You Have:

• 7+ years of online media planning and buying, social media, and search experience.
• 2+ years in a supervisory role.
• Familiarity with other programmatic tools and ad tech platforms is a must. Proficiency in Amazon DSP platform, including campaign setup, audience targeting, bidding strategies, and performance analysis, is preferred.
• Lead the strategic planning and execution of integrated digital marketing initiatives across CTV, social media, standard digital channels, and Amazon DSP, overseeing investment strategies and performance optimization to drive business growth and achieve key objectives.
• Strategic thinking skills to provide inventive, but measurable, solutions for client challenges.

 What We Offer 

• Global maternity and parental leave 
• Competitive benefits packages 
• Vacation, compassionate leave, wellness days, and flex days 
• Six free therapy sessions through Therify  
• Access to online services for families and new parents  
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts  

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx