As our Brand Lead lased in our Sydney office, you will be responsible for the management of our Ready To Heat brands across ANZ. This includes developing distinct brand positioning, developing the brand plan and identity for Youfoodz. Reporting to the Senior Director of Brand & Creative ANZ, you will establish brand plans and processes for Ready To Heat brands with a clear focus growing the total addressable market for the group. Most importantly you’ll thrive in a fast-moving, data-led decision-making environment as you play a leading role in changing the way Aussies and Kiwis eat.

• Lead brand management for Youfoodz including the development and execution of the brand plan and budget
• Contribute to HelloFresh Group’s multi-brand strategy across ANZ, ensuring distinct identity for Ready To Heat brands
• Lead the development of RTH brand activities in collaboration with local growth marketing teams that deliver clear business outcomes
• Manage brand campaigns for Youfoodz, including the development of insight led creative briefs with a clear focus on business KPIs
• Identify and deliver new brand partnerships for Youfoodz in collaboration with the growth marketing and product teams
• Collaborate with the PR Team to deliver PR campaigns for Youfoodz in line with brand positioning
• Lead alignment on Youfoodz packaging design and inbox experience in close collaboration with the Product Innovation, Operations and Global Brand Teams
• Develop and deliver price worthiness initiatives for Youfoodz
• Measure success of Youfoodz brand campaigns and deliver PCRs in alignment with the Global Brand Team
• Manage and develop two high performers in specialist areas of RTH Product Marketing and Marketing Communications

• A Bachelor Degree in Marketing or Business
• 5+ years experience leading and building a team 
• Demonstrated experience with agency management and contract negotiation
• Demonstrated experience working with brand management in a Retail, Telco or E-Commerce business 
• Strong problem solving skills with structured thinking and approach
• Commercial acumen with strong stakeholder management
• Ability to look at the big picture and also expert in campaign execution
• Immaculate attention to detail
• Exceptional project management expertise across multiple complex and evolving projects

• Healthy discount on weekly HelloFresh boxes
• Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• A diverse and vibrant international environment of 70+ different nationalities

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.