Brand Manager - APAC

Vollzeit
Mumbai, Maharashtra, India
vor 20 Stunden
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is looking for an APAC (Asian Pacific) Brand Manager to join our team in Southeast Asia. The Brand Manager will be an important position within the Asian region to coordinate between regional marketing teams and our content licensors. As the Asian representative for the Brand Management team, you will help educate Asian local marketing teams on best-practices when working with licensors and serve as the main contact for regional inquiries and communications between the Brand Management team. You will also support and work with the Non-Japanese offices in Asia of our licensors.

Your love for Anime and pop culture pushes you to succeed in this role and be an excellent teammate. We expect that our Anime streaming and other omni-channels that enjoy healthy growth to scale and engage are not only attractive to the licensors and their representatives, but also credible with audiences and set the pace for the industry. We ask that you are open to supporting all kinds of marketing programs with our creators/licensors in Japan and our global/regional teams in marketing, communications, content, business development, and product.

  • Be the main contact and representative for the Brand Management team in the APAC region, educating and consulting on best practices and project manage important licensor related projects such as local Anime related events, announcements, theatrical premieres with the Regional marketing team
  • Partner with Global Brand Management to support Asian Regional Marketing teams in coordinating marketing campaigns in the region, providing guidance from the licensor management point of view
  • Support approval matters between our internal Asian teams and our licensors, from promotional proposals to asset approvals as-needed
  • Be a local liaison and support on-the-ground coordinations and communications between the APAC local licensors offices and the Global Brand Management team
  • Know your assigned Anime brands (titles) thoroughly to ensure marketing collaborations that resonate with the brand, being a content expert to advise on asset creation and brand-appropriate marketing campaigns
  • Maintain healthy relationships with important content partners of Crunchyroll specific to the APAC Region.

In the role of Brand Manager (APAC), you will report to the Senior Brand Manager.

We are considering applicants for the location of Mumbai, India.

About You

We get excited about candidates, like you, because...

  • You have 4+ years of marketing experience
  • You have 3+ years of partner relationship management and cross company experience
  • You have a Bachelor's degree; Marketing or related field
  • You are fluent in English, both written and verbal; a bonus if you are also fluent inJapanese or other Asian languages
  • You have a deep interest in anime
  • You can keep track of multiple projects in different stages of completion and progress; you're driven and can own/manage your deliverables without intervention
  • You understand how to work with partners from different cultural backgrounds,particularly Japanese culture
  • You are a team player and understand that everyone plays a role on the team and workstogether to help one another out
  • You like to learn new things and look into better ways of making tasks more efficient andask questions when needed
  • You are comfortable stretching and learning outside of your defined role, open to takingon new challenges and tasks
About the Team

Your love for anime and pop culture pushes you to be an excellent teammate. The Brand Management team expects that our streaming and other omni-channels enjoy balanced growth to scale and engage, are attractive to licensors and their representatives, are credible with audiences, and set the pace for the industry. You will partner with our creators/licensors in Japan, and both global and Asian teams in marketing, communications, content, business development, and product.Brand Managers work with our content partners and other teams and departments across the entire company. The Brand Management team are the experts for the content available on our service, in addition to being the bridge between our teams at Crunchyroll and our external licensors. Our role is to advocate for the needs of our partners, while also representing the goals of Crunchyroll.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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