Commercial Data Manager
Role: Commercial Data Manager
Location: Manchester based office – Hybrid working
Package: £60k - £65k + bonus
Commercial Data Manager
PHMG is embarking on an exciting new phase in its journey, focusing on modernizing our data capability and enhancing the way we work. This evolution presents numerous opportunities to leverage data more effectively, allowing us to better serve our customers and colleagues. As part of this growth, we are expanding our team to maximize the value from the wealth of data stored within the organisation.
To support this vision, we are seeking a Commercial Data Manager to join the Data & Analytics department. Our commercial data is made up of both external and internal lead sources. In this role, you will be responsible for overseeing the management and utilization of commercial data to drive business growth and efficiency. As the Commercial Data Manager, you will play a crucial role in developing strategies and processes to optimize our lead management operations and ensure data-driven decision-making across the sales and marketing departments.
This opportunity is ideal for an analytics manager eager to advance their career. You will leverage your analytical skills to uncover fresh opportunities for our sales and marketing teams. Come join us on this extraordinary journey as we usher in a new era of data-driven innovation at PHMG.
The Role: What you will do:
- Manage and mentor a team of analysts, fostering a culture of collaboration and continuous growth within the department.
- Define requirements for lead performance reporting
- Monitor and communicate the performance of sales and marketing teams
- Performing statistical analysis to uncover new commercial opportunities
- Collaborate closely with the data engineering team to automate and streamline data management processes
- Support the evolution and development of the lead life cycle
- Evaluate the performance and quality of new lead data sources
- Analysing commercial opportunities in new regions and territories
- Work in conjunction with Salesforce to ensure the accurate loading and management of leads data, maintaining data integrity and consistency
- Strong analytical and problem-solving abilities
- A can-do attitude and is a self-starter
- Demonstrable experience in leading analysts
- Understanding of Salesforce Leads, Opportunities and Accounts objects – or similar CRM
- Strong working knowledge of SQL – ideally working with Snowflake
- Experience building dashboards in Power BI or Tableau
- Understanding of a B2B sales process
The Data & Analytics department serves as the central hub for data engineering and insights across our organization, comprising four essential teams: Data Engineering, Reporting, Commercial Data, and Data Science. Our department operates as a unified force, cultivating a culture that empowers both analysts and engineers to excel. We foster collaboration through regular hackathons, team events, and knowledge-sharing initiatives.
Our department's director recognizes that effective business intelligence is not the sole responsibility of one department but a capability that should permeate the entire organization. To achieve this, we view the data department as an enabler of self-serve analytics, accomplished through robust data management, governance, and education initiatives. This approach ensures that business intelligence is accessible and leveraged across the organization, driving data-driven decision-making at all levels.
Why PHMG Tech?
The IT, Data & Engineering functions within PHMG has been going through a digital transformation, changing how we deliver value to our business. A big part of this change is fostering a culture of being open and honest, collaborating, having fun and enabling psychological safety.
We want to create a place for teams to do their best work, and you will have the opportunity to influence our decisions, help define standards across the teams and contribute to a healthy and happy working environment.
About PHMG:
Established in 1998, PHMG has grown from a renowned Manchester-based business to the world’s leading audio branding agency – working with 36,000 clients in 54 countries across the globe. This expansive client list includes household names of the calibre of Samsung, Audi and Adidas, as well as SMEs in every sector of the global market. We give each of them a stellar production that combines creative copy, world-class voice artistry and an exclusive Brand-Sound-Track™ – strengthening their business identity in the most memorable, emotive way.
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