Title: Co-op, Inbound Marketing

Location: #5 East 8th Avenue, Vancouver, BC 

Term: 4 months

Start Date: May 2024, summer term only

Openings: 1

Overview: 

We are seeking a dynamic and creative Inbound Marketing Intern/Co-op Student to join our Marketing Growth team. This role will contribute to various content marketing, SEO, and on-page UX initiatives across Hootsuite’s inbound properties (including the famous Hootsuite Blog), helping us engage and convert our top of funnel audience.

WHAT YOU’LL DO: 

• Content optimization:
  • Learn the basics of search engine optimization and help the team improve the visibility of existing blog content in organic search results.
  • Conduct research on competitor strategies to inform optimization tactics.
  • Publish articles in our CMS using on-page SEO best practices to ensure content ranks competitively for target keywords.
• On-page UX improvements:
  • Contribute to the planning of a creative refresh of gated content download pages.
  • Work with Inbound and Web Marketing strategists to implement the changes in our CMS

WHAT YOU’LL NEED: 

• Working towards a degree or diploma in a related field (e.g., Marketing, Communications, Digital Marketing, Journalism, Communications etc.).
• Accountability: holds self and others accountable to meet commitments
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding

WHO YOU ARE: 

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community. 
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others. 

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.