Role: Creative Technology Manager - FTC (12 months)

Location:London, England (this is an on-site, embedded role, working directly with the client in their team)

ROLE MISSION

Working in partnership with our client, the Creative Technology Senior Manager will play an integral role in delivering powerful brand communications across all of the client brands. The purpose of the team is to transform the client’s approach to brand communications (both in advertising and content) to make it fit for today’s digitally powered Marketing context. This is achieved through bringing in future-facing/industry-leading thinking and practice, and then applying it to the client’s top global brands. In this way, the team can quickly deliver tangible transformation where it matters most, as well as helping to raise the brand communications capabilities of all 5000+ client marketers.

We recognise that brand communications already has a very important technology component to it today and that this is only going to increase and strengthen further over the next few years. We believe that in order to succeed in today’s digital world, we need to utilise best-in-class Creative Technology, building strong partnerships and relevant ways-of-working.

The global Creative Technology team therefore acts as the developers and custodians of the client’s industry-leading Creative Technology ecosystem, partnerships & change programmes – ultimately designed to deliver the best in brand communications effectively and efficiently, to drive brand growth. We aim to inspire and guide the client organisation to accelerate the quality and delivery of their brand communication needs today, as well as showing our teams the medium and longer-term possibilities.

WHAT YOU WILL BE DOING IN YOUR ROLE

PRIMARY FUNCTIONS OF THE ROLE

1. GLOBAL STRATEGY CONTRIBUTION: In this role, you will have the opportunity to contribute to setting the vision for Creative Technology at the client's organisation. This includes articulating a One of the client's strategy for making the most effective and efficient use of Creative Technology within Marketing, teasing out how that strategy would flex according to BG and Brand needs, and visualising the ideal tech stack + partner ecosystem that would support such a strategy.

2. RELATIONSHIP DEVELOPMENT: This role requires a range of leadership experience and skills – from negotiating with and managing 3rd partes, to navigating client’s global business/systems/processes/politics. This role is responsible for building strategic relationships/partnerships with key Creative Technology partners (software companies, agencies, etc.) to drive creative effectiveness & efficiency, in service of brand growth.

3. OPERATIONS: Our team’s remit is not just to shape the future of Creative Technology within the client;s organisation, but also to make that strategy a reality in day-to-day business. In this role, you will also drive change programmes forwards into the Business Groups and Business Units, implement & govern global processes, as well as championing best practices/ways-of-working. You will be responsible for driving compliance and process change to hundreds of leaders and employees around the business, in the service of driving scaled global adoption/implementation OKRs.

KEY INTERFACES

CREATIVE TECHNOLOGY PARTNERS

• Creative Technology Partners – Client Partnership teams
• Digital Platform Partners – Client Partnership & Creative teams

AGENCIES

• Senior client Leads from Creative Agencies (Holding Companies, Creative Independents, In-house)

THE CLIENT

• Global Creative Technology Director
• Global VP, Brand Communications Excellence
• Global Brand Teams: VPs, Directors & Managers
• Local Brand Teams in Business Units
• UniOps
• Legal
• Global & Business Unit Media Teams
• CMI
• Finance
• Procurement

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

CRITICAL SUCCESS FACTORS

KEY SKILLS

• A deep understanding of Creative Technology solutions (pros and cons) What they can achieve for creativity and for brands.
• What value they can deliver in terms of both effectiveness and efficiency
• An understanding that Creative Technology is a ‘means to an end’, i.e., the technology is only powerful in how it improves creativity and creative work (in one way or another).
• An ability to take complex matters/concepts (such as technology) and be able to simplify them for day-to-day marketers, so they understand value and use-cases
• Comfortable with analysing, manipulating & utilising Data, Tech, and Analytics dashboards
• Ability to quickly build strong personal relationships and alliances within this very large organisation.
• Being a great Influencer is key to this role – an ability to storytell effectively in order to convincingly move multiple stakeholders in the same strategic direction
• Ambition, determination, and desire to question conventional approaches.
• Ability to see unorthodox solutions.
• A good eye and passion for what makes great Creative work, both generally in terms of effective creativity but specifically within Digital Channels.
• Strong project management skills – able to juggle multiple matrixed workstreams effectively, both as a project leader as well as an effective participant stakeholder – with the ability to self-determine which role is most appropriate to take in which project

RELEVANT EXPERIENCE

• Experience with utilising, advising on, and/or assessing & evaluating Creative Technology solutions, including but not limited to: Generative AI tools, Creative intelligence/optimization technology, and Creative automation technology.
• Experience in Change Management, particularly within large, matrixed global organizations.
• Previous experience in managing third party relationships or in some kind of account management would be an asset.
• Ideally has some experience in ideating/making/running Creative campaigns/assets/design.
• Ideally a mix of Creative Agency/Technology Platform Industry /Client-side experience.

LEADERSHIP BEHAVIOURS

• Should "meet expectations" on the Standards of Leadership behaviours relevant to this Work Level.

Growth Mindset:

• Consumer & Customer Focus
• Bias for Action
• Accountability & Responsibility

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 8645

#LI-Onsite #LI-JT1

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.