ABOUT PURPOSE

Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilization and storytelling to support leading organizations, businesses, activists, and philanthropies. 

We create campaigns and communications initiatives that can shift narratives and policies to ultimately drive social change. To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organizing, and political strategy to build new creative campaigning models.

Guided by smart strategy and powered by participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action and creates lasting impact. Join the team that makes all this work! You can also learn more about our culture, equity commitments and wellbeing + benefits programs here.

ABOUT THE ROLE

Purpose is seeking a creative and agile Digital Campaign Lead who has experience in digital campaign execution across a range of social impact or narrative change projects, ideally with prior experience engaging Latino audiences in the U.S., primarily young Latino audiences. The Digital Campaign Lead will work with the project team to co-create and deliver a pilot campaign and digital engagement platform aimed at mobilizing young Latinos in the U.S. 

This is a hands-on role that will entail direct collaboration and thought partnership with clients and stakeholders as well as execution responsibilities. This is a highly collaborative project, in which the Digital Campaigner will be working in close partnership with the client team and members of our strategy, creative and project management teams. Candidates must be comfortable working with a remote team spanning several time zones (core project team is primarily based within EST and CEST time zones).

Location: North America

Proposed start date: ASAP

Duration: 6 months with strong probability of extension 

Time commitment: 25 hrs/week

Job type: Contractor/ freelancer

Key responsibilities include: 

Campaign Development & Execution (~60%)

• Development and execution of one campaign to reach and engage young Latinos, including: 
• Narrative and messaging development, in collaboration with our Strategists
• Visual identity briefings, in collaboration with our Strategists and in partnership with our creative team
• Paid and organic media strategy and activation / placing
• Partnership identification and activation
• PR and influencer engagement strategy and coordination
• Campaign optimization based on monitoring feedback
• Design and implementation of one central digital platform for content distribution (within an existing digital platform) 
• Development of the campaign data tracking for ongoing monitoring, including reach, engagement, and KAP-related data points, in partnership with our Impact, Measurement and Evaluation specialist

Consultation & Client Management (~40%)

• Support project team with identification of recommended campaign messengers, such as distribution platforms and influencers with access and wide reach into communities of young Latinos 
• Provide ongoing consultation to client and project teams on insights, best practices & recommendations for campaigning to Latine audiences  

ABOUT YOU

• You have at least 6+ years of strong digital media and campaigning experience (preferably in an agency or advocacy setting)

• You have a strong understanding of the overall digital media landscape, and keep up with developments within the space
• You have experience managing complex projects, and serving as a lead representative with clients and stakeholders
• You have fluency in Spanish and English languages
• You have prior campaigning experience engaging youth and/or Latino audiences in the U.S.
• You have experience in message testing and narrative building to meet a campaign’s goals
• You have paid social advertising experience and are skilled at optimizing ad campaigns to deliver measurable and impactful results, which support the goals of a wider campaign
• You have experience engaging and co-creating campaign concepts or planning with key target audiences 
• You have a track record of establishing and successfully achieving specific KPIs that align with broader campaign goals
• You have knowledge and demonstrated commitment in past work of centering equitable outcomes and best practices in campaign planning and implementation 
• You carry high personal integrity, with commitment to creating progressive change in the world

Preferred but not necessary: 

• You are familiar with movement-building, and/or issue areas of strong relevance to Purpose’s mission
• You have experience with engaging and coordinating trusted messengers and/or campaign implementation partners

Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We are stronger and most effective with a diverse team leading the charge and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. 

As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs.