Email & Lifecycle Marketing Specialist

Full Time
Remote - US
11 months ago
Role Description Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

We are looking for a Email/Lifecycle Marketing Specialist to develop, scale and optimize our marketing campaigns with the purpose of engaging our Dropbox customer base.

You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Product, Product Marketing, Regional leads and more. 

You will understand marketing processes, have working knowledge of lifecycle email tools & systems, marketing automation, A/B testing, reporting, and able to take on a dedicated project management approach towards these initiatives.  Responsibilities
  • Support the team with execution of large scale email campaigns and operate with excellence. 
  • Own the planning, building, deployment and maintenance of email campaigns across global markets that engage millions of users.
  • Partner closely with teammates on large scale experiments and initiatives to support the overall team goals around Go To Market & Engagement Optimization. 
  • Partner closely withaudience specialists to build a deep understanding of the target prospect and their needs; apply thoughtful data-orientated, segmentation approaches to effectively reach them.
  • Project manage all aspects of email execution from building, testing, running QA, tracking and running post campaign performance analysis. 
  • Build and maintain metrics reports on marketing activities, effectiveness, and business impact.
  • Actively measure and track email program engagement.
  • Collaborate closely with key partners on marketing and product teams to help launch new products and build meaningful and engaging email onboarding for our customers.
  • Troubleshoot issues with campaigns in a timely manner.
Requirements
  • Track record working with sales/ email and notification marketing automation tools e.g. Iterable, Braze, Marketo, Salesforce 
  • Excellent organizational skills and attention to detail
  • Excellent communication skills with ability to clearly articulate impact and work cross-functionally across multiple internal teams
  • You have a creative and analytical mindset that would lend to email and notification campaigns optimizations
  • You will thrive in a fast-paced, iterative, metric driven environment
  • You are self starter, with a real passion for building and troubleshooting
  • Over 2 years of work experience
  • Bachelor's degree or equivalent experience
Total Rewards

At Dropbox, we strive to be a great place for all Dropboxers to grow and be recognized for that growth. This job posting reflects broad requirements, and represents two potential levels of role. Through our assessment process, we will identify your level that ties to compensation based on your experience and technical expertise along with the scope of the role. 

Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation.  We target most new hire offers between the minimum up to the middle of the range.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

If you are assessed at the IC2 level, below are the current Salary/OTE ranges (Subject to change):• US Zone 1: $90,500 - $106,500 - $122,500.• US Zone 2: $81,500 - $95,900 - $110,300.• US Zone 3: $72,400 - $85,200 - $98,000. If you are assessed at the IC3 level, below are the current Salary/OTE ranges (Subject to change):• US Zone 1: $116,200 - $136,700 - $157,200.• US Zone 2: $104,600 - $123,000 - $141,500.• US Zone 3: $93,000 - $109,400 - $125,800. Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:• US Zone 1: San Francisco metro, New York City metro, or Seattle metro• US Zone 2: Austin (TX) metro, Chicago metro, California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Massachusetts, New Hampshire, New York (outside NYC metro), Oregon, Pennsylvania (outside NYC or DC metro), Washington (outside Seattle metro) and Washington DC metro• US Zone 3: All other US locations