Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Email Marketing Manager 

Location: London, England, United Kingdom

Working in partnership with our client, the Email Marketing Manager will play a key role in developing and implementing email marketing campaigns that help to promote our client’s brand, products, and services. We have been appointed to create a Digital Centre of Excellence within the clients’ marketing department where they have an ambition to put the Saudi events industry on the global map. The DCoE will own the development and strategy of digital channels, and will understand and grow audiences and engagement through all digital touchpoints. The Email Marketing Manager will have a primary role to reach, engage and grow audiences by developing and executing segmented email campaigns that drive awareness of our client’s brand and their digital products offering. You will be expected to drive and convert quality leads via the audiences that you target via email communications. This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside strong marketing and sales teams to help drive best-in-class digital marketing. You will be part of a team of 29 and will work within the DCoE, where it will be your responsibility for contributing towards specific KPI targets, including total leads generated and total conversions. You will be working in collaboration with the wider marketing team and you’ll be expected to work closely with our client’s other external agencies and partners.

• This is a hands-on role where you will be responsible for building audiences and email campaigns using our client’s email marketing automation tool – Eloqua.
• You will create, deliver, and monitor communications to our client’s audiences with a key focus on test and learn ensuring on-going optimisation of campaigns.
• You will have an analytical mindset and the ability to plan the customer digital communication strategy.
• Plan, create, deliver and measure highly targeted, audience specific customer email campaigns.
• Maximise the collection and usage of the client’s first-party data in a responsible and compliant manner.
• Adapt at the implementation of email marketing automation to create campaigns to nurture new audiences and the creation of highly personalised, useful content that helps convert leads to members.
• Strategically advise the team on engaging content for a variety of formats and channels, including for email, whitepapers, blogs, and social media.
• An advanced knowledge of CRM, first-party data analytics and how this integrates with broader owned, earned and paid channels.
• Collaborate with Sales, Strategy & Marketing Leads to intake regional campaign strategies, stories, and KPIs.
• Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn across audience segments.
• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable.
• An understanding of how to A/B test across email, how to optimise and the role that this plays.
• Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables.
• Curiosity to identify insights and best practices to read and continually optimise performance based on results.
• Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once.
• Working in a team of 29 across OLIVER and our client.
• Potential overseas travel on adhoc basis.

• An agency background with client-side experience will be advantageous in this role.
• Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus.
• Results driven – creation of and delivery against business plans driven by growth targets.
• Confident working autonomously and with 3rd party agencies.
• Excellent presentation skills – both written and spoken.
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service
• Experienced using website content management platforms and web analytics.
• Experience in multiple industry sectors, B2B experience is a must.Experience of the Eloqua (or similar) email platform and Adobe Analytics would be desirable
• 5+ years of relevant digital marketing experience

Req ID: 10656

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.