Gaming & CRM Coordinator – Betsson Group (Italy)

Are you passionate about Gaming and CRM? Do you thrive in a fast-paced environment where you can shape engaging player experiences? Betsson Group is looking for a Gaming & CRM Coordinator to join our team and support our Italian Gaming products.

As a Gaming & CRM Coordinator, you will work alongside the Senior Gaming and CRM Manager to execute promotional plans for Betsson.it. You’ll manage the Gaming portfolio, optimize onsite content, and ensure a seamless user experience. You will also play a key role in monitoring campaign data, analyzing results, and suggesting improvements to enhance our CRM strategy.

• Manage and optimize the Gaming portfolio, identifying new games and providers.
• Coordinate product roadmaps with internal and external stakeholders to ensure timely and high-quality delivery.
• Ensure all gaming products are up to date and optimize onsite content for the best user experience.
• Oversee game certification processes with regulators.
• Assist in creating and executing engaging promotions and CRM campaigns from ideation to evaluation.
• Develop promotional materials, including banners, newsletters, and digital content.
• Write and execute CRM communications across the customer lifecycle.
• Test and ensure high-quality Gaming UX and CRM campaign execution.
• Collaborate with support teams and external suppliers to resolve potential issues.
• Provide support to Customer Service for escalations.
• Conduct competitor research and gap analysis to improve our offerings.

• 2+ years of experience in online gaming.
• 1+ year of experience in Casino and CRM.
• Native Italian speaker with proficient English skills.
• Strong proficiency in Excel and Office Suite.
• Passion for Casino and Gaming products.
• Solid understanding of the Italian market.

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

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