Role Description As the Group Manager for Paid Media Strategy, you will oversee a team of media strategists to drive programs across different products and international markets. You will develop media strategies with a focus on demand creation channels (display, video, social, offline) and lead a team of media strategists responsible for supporting programs across products and int’l markets.   You will lead a team of media strategists focused on driving brand awareness and delivering net new demand profitably between our self-serve and managed sales businesses. This person should have demonstrated mastery across a breadth of digital media channels, possess strategic acumen in their media planning approach with a knack to deliver compelling storytelling through engaging creative and content, and optimize media spend with a data-driven, financially disciplined approach. They will set strategic direction for their team, lead cross-functional collaboration, and be able to zoom into tactical areas as necessary.   This is a unique opportunity for a developing paid media leader enthused by building net new programs that can deliver meaningful impact for our GTM motions. Responsibilities

• Develop qualitative and quantitative research backed paid media strategies in partnership with GTM teams
• Lead and develop a team of media strategists as a coach and team player
• Plan and execute full funnel campaigns along with the development of content and creative
• Scale testing and optimization between spend levels, bidding, creative and landing pages
• Manage relationships with external agencies & ad publishers to craft innovative media plans
• Provide input to shape our adtech strategy and measurement methodology
• Recommend budgeting decisions between campaigns and across the portfolio of channels
• Regularly deliver business reviews with performance learnings and insights for leadership

Requirements

• 7-10+ years of experience in paid media driven growth within B2B for brand awareness and performance objectives
• 5-8 years of management experience
• Proven expertise profitably scaling non-SEM channels (YouTube, Meta, LinkedIn, Programmatic, CTV, Programmatic, and Offline channels)
• Advanced understanding of measurement, attribution, and adtech; experience working with in-platform measurement tools, partnering with data science on incrementality measurement/MMMs, and optimizing bidding with server 2 server integrations
• Experience streamlining media planning, ad operations, and reporting
• Excellent analytical problem solving skills and strategic business acumen
• Effective written and verbal communication with the ability to distill complex information for broader audiences

Preferred Qualifications

• People management
• B2B experience for both self serve and lead generation

Total Rewards

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). 

Current Salary/OTE Ranges (Subject to change):C$127,900 - C$150,500 - C$173,100