Head of CRM - Poker Retention

Vollzeit
vor 3 Wochen
Head of CRM - Poker Retention at Betsson Group! 🎉

 

About the Role:

Join Betsson Group as our new Head of CRM - Poker Retention! This is an exciting opportunity to lead our Poker Retention team within the Global CRM & Engagement department. Reporting directly to the Director of CRM & VIP, you'll be instrumental in designing and executing our Poker retention strategy across multiple brands and markets, with a focus on improving player retention, reducing churn, driving upsell, and enhancing overall player experience and lifetime value.

Key Responsibilities:
  • Lead and manage the CRM Poker Retention team, setting clear performance goals and providing necessary resources. Foster a culture of continuous improvement and collaboration within the team while mentoring and supporting team members to help them achieve their full potential.
  • Create an engaging CRM strategy for above-the-line (ATL) promotions and below-the-line (BTL) retention strategies, enhancing the player experience with exciting offers. Focus on hyper-segmented retention strategies that personalize customer interactions.
  • Own and optimize the CRM budget for the active Poker segment, ensuring effective allocation to drive positive ROI.
  • Oversee the ideation, creation, and analysis of Poker CRM offers and communications, ensuring all processes follow best practices.
  • Regularly review campaign performance, adjusting or discontinuing unprofitable offers while minimizing budget waste during testing phases.
  • Review and approve all campaigns to ensure compliance with local regulations and correct targeting of customer segments.
  • Provide after-hours support as needed, collaborating with other Heads of CRM to address campaign incidents.

Qualifications:

  • Bachelor’s or Master’s degree in business, marketing, technology, or equivalent experience.
  • Minimum of 8 years’ CRM experience, ideally in the iGaming industry, with at least 5 years in leadership roles.
  • Experience in a multi-brand and multi-jurisdiction environment.
  • Strong leadership and people management skills, with a passion for mentoring.
  • In-depth understanding of CRM best practices, player segmentation, and regulatory compliance.
  • Proficient in interpreting CRM data and deriving actionable insights.
  • Familiarity with Salesforce Marketing Cloud or similar systems.
  • A genuine interest in Poker and understanding of its product verticals.
  • Excellent written and verbal communication skills in English.

Bonus Skills:

  • Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or any Scandinavian language is a plus.

🌍Location:

  • Based in our vibrant headquarters in Malta, offering a fantastic work environment and the chance to contribute to a leading iGaming company.

✈️Relocation Support:

  • We provide excellent relocation package and assistance to ensure a smooth transition to Malta.
  Ready to make an impact? Join us at Betsson Group! CHALLENGE ACCEPTED?

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