Role: Marketing Executive

Location:London, England, United Kingdom / Blackfriars

ROLE MISSION

Working in partnership with our client, the Marketing Executive will play a key role in developing, managing, and executing successful marketing campaigns for events and digital products across multiple digital channels including search, social, display, email, website and PPC. We operate a dedicated Digital Centre of Excellence within our clients’ pharmaceutical division. The Digital Centre of Excellence exists to drive, embed, and exploit digital marketing best practices. This is an excellent role for candidates who have 2+ years of relevant experience and are excited about using their skills alongside strong marketing and sales teams to help drive best-in-class digital marketing. The Marketing Executive will be accountable for the design and delivery of marketing campaigns in line with business objectives set out within the marketing plans. You will be responsible for adhering to timelines and budgets and reporting on KPI performance and results.

ABOUT THE TEAM YOU WILL BE JOINING

Reporting to the Marketing Manager, the Marketing Exec will develop, monitor, and optimise outbound campaigns designed to drive leads and conversions for our client’s events and digital products offering. The individual will be highly digitally savvy, analytical, and data-oriented with a passion for continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is a must. 

You will be part of a team of 12 within the Digital Centre of Excellence where it will be your responsibility for meeting specific KPI targets, such as total conversions and total leads generated. You will be working in collaboration with the wider marketing team (approximately 34 in the team), and you will be expected to work closely with our client’s other external agencies and partners. 

WHAT YOU WILL BE DOING IN YOUR ROLE

You will work with the Marketing Manager, and the wider marketing team to deliver outbound marketing campaigns in line with strategic objectives. You will build operational implementation plans and ensure adherence to deadlines (including gantt charts, time and action plans, content calendars, budget trackers). And, you will ensure all tracking is in place ensuring that campaigns can be attributed to a channel/activity as required. 

  WHAT IS REQUIRED: 

• An strong knowledge of SEO, PPC, Data-Analytics, Email Marketing, Social, Website CMS and Display. 
• To send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.
• Working with the marketing team to deliver content calendar through designated channels (email marketing, social media, digital marketing, etc).
• Ensuring all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed brand standards.
• Strategy development to optimize each channel against KPIs.
• Ability to manage budget and spend, and to inform channel annual planning.
• Analysing previous performance to recommend marketing and optimisation strategies to maximise relevant traffic and conversion.
• Working with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
• Share relevant insights with marketing manager to drive revenues or pursue new opportunities.
• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
• Become part of a culture of testing and metrics-driven decision making in the team.
• Collaborate with Sales, Strategy & Planning Marketing Leaders to intake regional campaign strategies, stories, and KPIs.  
• Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn. Identify creative gaps based on changing media landscape.
• Excellent communication skills with an analytical and questioning mindset, and the ability to articulate complex information in a simple and clear manner that is understandable.
• Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables.
• Curiosity to identify insights and best practices to read and continually optimise performance based on results. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Fast learner and committed to personal development and growth. 
• Experience of using email marketing platforms. 
• Experience of working with databases and data selection/management software.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Database development and growth including segmentation / advanced targeting.
• Results driven – creation of and delivery against business plans driven by growth targets.
• Confident working autonomously with partner or 3rd party agencies.
• Excellent presentation skills – both written and spoken.
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.
• Experience in the Pharmaceutical sector would be a benefit, B2B experience is necessary.
• 2+ years of relevant digital marketing experience. 

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations.

Follow us on  Instagram oliver.talent

Job Id: 9063

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We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.