Marketing Manager

Vollzeit
New York, NY, USA
vor 11 Monate

1stDibs is a one-of-a-kind online marketplace that connects design lovers to more than one million extraordinary pieces, from furniture and fine art to jewelry and fashion. As a leading global marketplace for design lovers, we enable shoppers to discover beautiful things and interact with top sellers from around the world and our team shares that passion. Our best-in-class platform allows shoppers to buy directly, negotiate a price, or bid on items at auction and enables them to interact with sellers throughout all stages of the transaction — including item inquiries, price negotiations, and customization requests.

This position will be based in NYC but fully remote is allowed if you live in one of the following states: MA, RI, CT, NY, NJ, PA, MD, FL, IL, CO, AZ,  TX, or CA. Candidates must be willing to work east coast hours.

We are looking to grow our talented team of marketers. As the Marketing Manager, Integrated & Sales Marketing, you will be responsible for sales marketing and enablement strategies that support our Trade and Private Client sales team in building client relationships, nurturing leads, driving engagement and growing revenue. Additionally, you will lead cross-channel marketing efforts to drive Trade member engagement, traffic, activation, retention and share of wallet.

This is a cross-functional role that will involve working with internal and external stakeholders. You will work in close partnership with marketing channel leads, the sales organization, sales operations, and interface directly with our trade audience of interior designers and architects.

 

What you’ll do:

Sales Marketing and Enablement Strategy & Execution

  • Develop sales enablement strategy for nurturing and engaging customers through sales communications and sales automation
  • Partner with sales operations to implement automation workflows, create target segments, build triggers and monitor performance
  • Keep sales team up to date on new marketing campaigns, products and offerings
  • Innovate how we engage clients through sales touchpoints, including email, social, call scripts, collateral, and more
  • Using campaign performance reports, draw out key insights and analyses that identify improvement areas for future campaigns

Integrated Marketing Strategy & Execution

  • Drive Trade growth in new and repeat customers, and share of wallet by developing and executing integrated marketing strategies in collaboration with cross-functional teams
  • Support commercialization of the Trade 1st Program benefits across marketing channel (e.g. email, paid, site, etc.)
  • Partner with the broader integrated marketing team on campaign strategy and execution
  • Stay on top of the macro environment, competitive landscape, design industry themes and happenings, and apply innovations and insights to our campaigns
  • Oversee management of Trade 1st benefit fulfillment

Measurement & Effectiveness

  • Work with channel owners, sales operations and Analytics to test and measure campaign strategies to optimize performance
  • Analyze KPIs and provide feedback to various stakeholders for recalibration
  • Leverage data, consumer insights and market trends to formulate learnings that will inform product positioning, marketing campaigns, and strategic partnerships

 

Who You Are

  • You have a passion for brand and sales marketing with a track record that shows it
  • You have 3-4 years of sales enablement and/or digital marketing experience
  • You have experience developing sales enablement content and campaigns
  • You have experience working a nimble team environment with fast-growing expectations
  • You have an understanding of the demand funnel
  • You are well-organized and detail-oriented enough to lead multiple cross-functional initiatives
  • You have excellent written and verbal communication skills. Strong presentation skills with ability to lead meetings with multiple internal and external stakeholders
  • You are comfortable and effective as an individual contributor
  • You have experience working in B2B, e-commerce, home, design or luxury a plus

Our overall compensation package is made of several parts, base compensation being one of them. At 1stDibs we value and are proud of our culture, innovation, professional development and training workshops, trust and giving back to the community.  Equity, a comprehensive benefits package, and incentive (IF APPLICABLE)  are all are components of your total compensation package.  Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Tri-State Pay Range$102,000—$111,500 USD1stDibs is an Equal Opportunity Employer

The 1stDibs mission, to enrich lives with the extraordinary, can only be achieved when diversity, equity and inclusion are embedded into our values, culture and the way we do business. Enabling access to and celebrating unique and diverse perspectives is at the very core of what we do. We are committed to attracting and retaining the best talent in the industry, who are reflective of the diversity of our communities, and fostering an environment where every individual feels they belong, are valued and heard. As a leading design marketplace, we leverage the power of our platform and brand to empower historically underrepresented individuals, and the businesses they own, across the art and design industries.

 

Total Compensation Statement 

1stDibs is committed to attracting, motivating and retaining top talent who drive the business forward and help us achieve our mission and vision. The company’s Total Compensation packages are designed to reward performance, be fair, equitable, and competitive, and consist of base salary, equity (where applicable), and health and work-life benefits.